---
title: "Roblox vs Steam: Which is searched more?"
description: "Which is more popular in search, Roblox or Steam? Compare estimated monthly branded-search demand and Share of Search inside the Online game platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/roblox-vs-steam"
publisher: "Brandwave"
---

# Roblox vs Steam: Which is searched more?

Which is more popular in search, Roblox or Steam? Compare estimated monthly branded-search demand and Share of Search inside the Online game platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Roblox and Steam
- **Competitive set**: Online game platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Roblox Share of Search**: 68.9%
- **Steam Share of Search**: 0.17%

## Which is more popular in search, Roblox or Steam?

- In September 2026, Roblox had more branded searches than Steam among online game platforms worldwide. Roblox was estimated to have 83.1M branded searches compared to Steam’s 201K, and held a 68.9% Share of Search versus Steam’s 0.17%.
- Roblox was ahead of Steam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roblox’s estimated Share of Search among online game platforms worldwide moved from 70.5% to 68.9%, and its estimated monthly branded searches moved from 101M to 83.1M.
- Across the 12 months ending September 2026, Steam’s estimated Share of Search among online game platforms worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for online game platforms worldwide in September 2026?

- In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%.

## Month by month

| Month | Roblox estimated searches | Roblox Share of Search | Roblox rank | Steam estimated searches | Steam Share of Search | Steam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 101M | 70.5% | 1 | 201K | 0.14% | 6 |
| Nov 2025 | 101M | 70.4% | 1 | 246K | 0.17% | 6 |
| Dec 2025 | 101M | 55.8% | 1 | 368K | 0.2% | 6 |
| Jan 2026 | 101M | 66.5% | 1 | 301K | 0.2% | 6 |
| Feb 2026 | 83.1M | 67.9% | 1 | 246K | 0.2% | 6 |
| Mar 2026 | 83.1M | 64.7% | 1 | 246K | 0.19% | 6 |
| Apr 2026 | 83.1M | 69.1% | 1 | 201K | 0.17% | 6 |
| May 2026 | 83.1M | 67.6% | 1 | 246K | 0.2% | 6 |
| Jun 2026 | 83.1M | 68.8% | 1 | 550K | 0.46% | 6 |
| Jul 2026 | 68M | 64.3% | 1 | 673K | 0.64% | 6 |
| Aug 2026 | 68M | 63.3% | 1 | 368K | 0.34% | 6 |
| Sep 2026 | 83.1M | 68.9% | 1 | 201K | 0.17% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Roblox’s and Steam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Roblox**: Measured on the search term “roblox”.
- **Steam**: Measured on the search term “steam games”.

- [Roblox profile](/demand/global-en/brands/roblox)
- [Steam profile](/demand/global-en/brands/steam)
- [All online game platforms worldwide](/demand/global-en/categories/online-game-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Roblox or Steam?

In September 2026, Roblox had more branded searches than Steam among online game platforms worldwide. Roblox was estimated to have 83.1M branded searches compared to Steam’s 201K, and held a 68.9% Share of Search versus Steam’s 0.17%.

## Cite this page

Brandwave. "Roblox vs Steam: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/roblox-vs-steam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roblox-vs-steam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.