--- title: "Robinhood vs Thinkorswim: Which is searched more?" description: "Is Robinhood or Thinkorswim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online trading platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/robinhood-vs-thinkorswim" publisher: "Brandwave" --- # Robinhood vs Thinkorswim: Which is searched more? Is Robinhood or Thinkorswim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online trading platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Robinhood and Thinkorswim - **Competitive set**: Online trading platforms - **Market**: Global - **Month measured**: Sep 2026 - **Robinhood Share of Search**: 6.5% - **Thinkorswim Share of Search**: 0.55% ## Is Robinhood or Thinkorswim more popular in search? - In September 2026, Robinhood had more branded searches than Thinkorswim among online trading platforms worldwide. Robinhood had about 1.6 million branded searches, while Thinkorswim had 135,000. Robinhood made up 6.5% of all online trading platform searches we track, and Thinkorswim accounted for 0.55%. - Robinhood was ahead of Thinkorswim in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Robinhood’s share of searches among online trading platforms worldwide moved from 8.8% to 6.5%, and its estimated monthly branded searches moved from 2.3M to 1.6M. - Across the 12 months ending September 2026, Thinkorswim’s share of searches among online trading platforms worldwide moved from 0.77% to 0.55%, and its estimated monthly branded searches moved from 201K to 135K. ## Top online trading platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Robinhood and Thinkorswim showed up in all five answers. Robinhood was listed before Thinkorswim in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Interactive Brokers | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Robinhood | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thinkorswim | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Webull | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | TradingView | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trading 212 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | eToro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NinjaTrader | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plus500 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MetaTrader | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online trading platforms - Asked ChatGPT "Which online trading platform should I use?": 1. Interactive Brokers, 2. Robinhood, 3. Thinkorswim - Asked ChatGPT "What are the best online trading platforms?": 1. Interactive Brokers, 2. Robinhood, 3. Webull, 4. Thinkorswim - Asked ChatGPT "What's the best online trading platform for active trading?": 1. Interactive Brokers, 2. Thinkorswim, 3. Robinhood - Searched Google, AI Overview "online trading platform": 1. Interactive Brokers, 2. Webull, 3. Robinhood, 4. Thinkorswim - Searched Google, AI Overview "best trading platform": 1. Interactive Brokers, 2. Robinhood, 3. Thinkorswim Not named in any answer: TradingView, Trading 212, eToro, NinjaTrader, Plus500 and MetaTrader. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for online trading platforms worldwide in September 2026? - In September 2026, Robinhood lost share of searches among online trading platforms worldwide, from 7.8% to 6.5%. - Estimated monthly branded searches for Thinkorswim worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026. ## Month by month | Month | Robinhood estimated searches | Robinhood Share of Search | Robinhood rank | Thinkorswim estimated searches | Thinkorswim Share of Search | Thinkorswim rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3M | 8.8% | 2 | 201K | 0.77% | 9 | | Nov 2025 | 2.3M | 10.6% | 2 | 165K | 0.76% | 9 | | Dec 2025 | 1.9M | 9% | 2 | 135K | 0.64% | 9 | | Jan 2026 | 1.9M | 7.5% | 2 | 165K | 0.64% | 9 | | Feb 2026 | 1.9M | 7.7% | 2 | 135K | 0.54% | 9 | | Mar 2026 | 1.9M | 7.7% | 2 | 165K | 0.65% | 9 | | Apr 2026 | 1.9M | 9.1% | 2 | 165K | 0.77% | 9 | | May 2026 | 1.6M | 7.7% | 2 | 165K | 0.78% | 8 | | Jun 2026 | 2M | 7.9% | 2 | 165K | 0.66% | 8 | | Jul 2026 | 1.6M | 6.7% | 2 | 135K | 0.55% | 8 | | Aug 2026 | 1.9M | 7.8% | 2 | 165K | 0.66% | 8 | | Sep 2026 | 1.6M | 6.5% | 2 | 135K | 0.55% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Robinhood’s and Thinkorswim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Robinhood**: Measured on the search terms “robinhood”, “robinhood app”, “robinhood apps”, “robinhood bank”, “robinhood crypto”, “robinhood cryptocurrency”, “robinhood financial”, “robinhood investing”, “robinhood investment app”, “robinhood retirement”, “robinhood trading” and “robinhood trading app”, summed into one figure. - **Thinkorswim**: Measured on the search term “thinkorswim”. - [Robinhood profile](/demand/global-en/brands/robinhood) - [Thinkorswim profile](/demand/global-en/brands/thinkorswim) - [All online trading platforms worldwide](/demand/global-en/categories/online-trading-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Robinhood or Thinkorswim more popular in search? In September 2026, Robinhood had more branded searches than Thinkorswim among online trading platforms worldwide. Robinhood had about 1.6 million branded searches, while Thinkorswim had 135,000. Robinhood made up 6.5% of all online trading platform searches we track, and Thinkorswim accounted for 0.55%. ## Cite this page Brandwave. "Robinhood vs Thinkorswim: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/robinhood-vs-thinkorswim This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/robinhood-vs-thinkorswim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.