---
title: "Robin AI vs Spellbook: Which is more popular by branded search?"
description: "Which is more popular in search, Robin AI or Spellbook? Compare estimated monthly branded-search demand and Share of Search inside the AI legal assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/robin-ai-vs-spellbook"
publisher: "Brandwave"
---

# Robin AI vs Spellbook: Which is more popular by branded search?

Which is more popular in search, Robin AI or Spellbook? Compare estimated monthly branded-search demand and Share of Search inside the AI legal assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Robin AI and Spellbook
- **Competitive set**: AI legal assistants
- **Market**: Global
- **Month measured**: Aug 2026
- **Robin AI Share of Search**: 1.9%
- **Spellbook Share of Search**: 9.5%

## Which is more popular in search, Robin AI or Spellbook?

- In August 2026, Spellbook had more branded searches than Robin AI among AI legal assistants worldwide. Spellbook was estimated to have 18.1K branded searches compared to Robin AI’s 3.6K, and held a 9.5% Share of Search versus Robin AI’s 1.9%.
- Spellbook was ahead of Robin AI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Robin AI’s estimated Share of Search among AI legal assistants worldwide moved from 6.8% to 1.9%, and its estimated monthly branded searches moved from 12.1K to 3.6K.
- Across the 11 months ending August 2026, Spellbook’s estimated Share of Search among AI legal assistants worldwide moved from 12.4% to 9.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

## How did search popularity change for AI legal assistants worldwide in August 2026?

- Estimated monthly branded searches for Robin AI worldwide fell 70.2% over 11 measured months, from 12.1K to 3.6K in August 2026.
- Estimated monthly branded searches for Spellbook worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Month by month

| Month | Robin AI estimated searches | Robin AI Share of Search | Robin AI rank | Spellbook estimated searches | Spellbook Share of Search | Spellbook rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 6.8% | 4 | 22.2K | 12.4% | 3 |
| Nov 2025 | 12.1K | 8.1% | 4 | 18.1K | 12.1% | 3 |
| Dec 2025 | 8.1K | 5.6% | 5 | 18.1K | 12.5% | 3 |
| Jan 2026 | 6.6K | 4.1% | 5 | 22.2K | 13.9% | 3 |
| Feb 2026 | 5.4K | 3% | 5 | 22.2K | 12.4% | 3 |
| Mar 2026 | 5.4K | 2.5% | 5 | 27.1K | 12.7% | 3 |
| Apr 2026 | 5.4K | 2.7% | 5 | 22.2K | 11.1% | 3 |
| May 2026 | 5.4K | 2.7% | 5 | 22.2K | 11.1% | 3 |
| Jun 2026 | 5.4K | 2.8% | 5 | 18.1K | 9.4% | 3 |
| Jul 2026 | 4.4K | 2.3% | 5 | 18.1K | 9.4% | 3 |
| Aug 2026 | 3.6K | 1.9% | 5 | 18.1K | 9.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Robin AI’s and Spellbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Robin AI**: Measured on the search term “robin ai”.
- **Spellbook**: Measured on the search term “spellbook”.

- [Robin AI profile](/demand/global-en/brands/robin-ai)
- [Spellbook profile](/demand/global-en/brands/spellbook)
- [All AI legal assistants worldwide](/demand/global-en/categories/ai-legal-assistants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Robin AI or Spellbook?

In August 2026, Spellbook had more branded searches than Robin AI among AI legal assistants worldwide. Spellbook was estimated to have 18.1K branded searches compared to Robin AI’s 3.6K, and held a 9.5% Share of Search versus Robin AI’s 1.9%.

## Cite this page

Brandwave. "Robin AI vs Spellbook: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/robin-ai-vs-spellbook

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/robin-ai-vs-spellbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.