---
title: "Robertson's vs Wilkin & Sons: Which is searched more?"
description: "Which is more popular in search, Robertson's or Wilkin & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Marmalade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/robertsons-vs-wilkin-and-sons"
publisher: "Brandwave"
---

# Robertson's vs Wilkin & Sons: Which is searched more?

Which is more popular in search, Robertson's or Wilkin & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Marmalade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Robertson's and Wilkin & Sons
- **Competitive set**: Marmalade brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Robertson's Share of Search**: 82%
- **Wilkin & Sons Share of Search**: 4.2%

## Which is more popular in search, Robertson's or Wilkin & Sons?

- In August 2026, Robertson's had more branded searches than Wilkin & Sons among marmalade brands worldwide. Robertson's was estimated to have 110K branded searches compared to Wilkin & Sons’ 5.6K, and held an 82% Share of Search versus Wilkin & Sons’ 4.2%.
- Robertson's was ahead of Wilkin & Sons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide moved from 75.4% to 82%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among marmalade brands worldwide moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 5.6K.

## How did search popularity change for marmalade brands worldwide in August 2026?

- In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 84.2% to 82%.
- In August 2026, Wilkin & Sons lost estimated Share of Search among marmalade brands worldwide, from 4.7% to 4.2%.

## Month by month

| Month | Robertson's estimated searches | Robertson's Share of Search | Robertson's rank | Wilkin & Sons estimated searches | Wilkin & Sons Share of Search | Wilkin & Sons rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 75.4% | 1 | 5.6K | 3.8% | 3 |
| Nov 2025 | 135K | 80.8% | 1 | 6.9K | 4.1% | 3 |
| Dec 2025 | 110K | 77% | 1 | 6.9K | 4.8% | 3 |
| Jan 2026 | 165K | 79.6% | 1 | 8.6K | 4.1% | 3 |
| Feb 2026 | 90.5K | 78.8% | 1 | 6.9K | 6% | 3 |
| Mar 2026 | 110K | 82.6% | 1 | 5.6K | 4.2% | 3 |
| Apr 2026 | 201K | 89.7% | 1 | 5.7K | 2.5% | 3 |
| May 2026 | 246K | 90.1% | 1 | 5.6K | 2.1% | 3 |
| Jun 2026 | 201K | 90.2% | 1 | 5.6K | 2.5% | 3 |
| Jul 2026 | 110K | 84.2% | 1 | 6.1K | 4.7% | 3 |
| Aug 2026 | 110K | 82% | 1 | 5.6K | 4.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Robertson's’ and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Robertson's**: Measured on the search term “robertson's”.
- **Wilkin & Sons**: Measured on the search terms “wilkin and sons” and “wilkin sons”, summed into one figure.

- [Robertson's profile](/demand/global-en/brands/robertsons)
- [Wilkin & Sons profile](/demand/global-en/brands/wilkin-and-sons)
- [All marmalade brands worldwide](/demand/global-en/categories/marmalade-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Robertson's or Wilkin & Sons?

In August 2026, Robertson's had more branded searches than Wilkin & Sons among marmalade brands worldwide. Robertson's was estimated to have 110K branded searches compared to Wilkin & Sons’ 5.6K, and held an 82% Share of Search versus Wilkin & Sons’ 4.2%.

## Cite this page

Brandwave. "Robertson's vs Wilkin & Sons: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/robertsons-vs-wilkin-and-sons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/robertsons-vs-wilkin-and-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.