--- title: "Robert Welch vs Victorinox: Which is searched more?" description: "Is Robert Welch or Victorinox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/robert-welch-vs-victorinox" publisher: "Brandwave" --- # Robert Welch vs Victorinox: Which is searched more? Is Robert Welch or Victorinox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Robert Welch and Victorinox - **Competitive set**: Cutlery brands - **Market**: Global - **Month measured**: Sep 2026 - **Robert Welch Share of Search**: 0.46% - **Victorinox Share of Search**: 21% ## Is Robert Welch or Victorinox more popular in search? - In September 2026, Victorinox had more branded searches than Robert Welch among cutlery brands worldwide. Victorinox had about 454,000 branded searches, while Robert Welch had 9,900. Victorinox made up 21% of all cutlery brand searches we track, and Robert Welch accounted for 0.46%. - Victorinox was ahead of Robert Welch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Robert Welch’s share of searches among cutlery brands worldwide moved from 0.45% to 0.46%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Victorinox’s share of searches among cutlery brands worldwide moved from 20.5% to 21%, and its estimated monthly branded searches moved from 554K to 454K. ## Top cutlery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Robert Welch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Victorinox did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ZWILLING | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | WMF | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Oneida | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Robert Welch | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victorinox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wiltshire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wusthof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cutlery brands - Asked ChatGPT "Which cutlery brand should I buy?": 1. Oneida, 2. ZWILLING - Asked ChatGPT "What are the best cutlery brands?": 1. WMF, 2. ZWILLING, 3. Oneida, 4. Robert Welch - Asked ChatGPT "What's the best cutlery brand for everyday dining?": 1. WMF, 2. ZWILLING, 3. Oneida, 4. Robert Welch - Searched Google, AI Overview "flatware set": 1. ZWILLING, 2. Robert Welch - Searched Google, AI Overview "stainless steel cutlery": 1. ZWILLING Not named in any answer: KitchenAid, Victorinox, Tramontina, Wiltshire, Wusthof and GLOBAL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cutlery brands worldwide in September 2026? - Victorinox’s share of searches among cutlery brands worldwide has lost ground for 3 months in a row, from 21.5% to 21% in September 2026. - Estimated monthly branded searches for Robert Welch worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | Robert Welch estimated searches | Robert Welch Share of Search | Robert Welch rank | Victorinox estimated searches | Victorinox Share of Search | Victorinox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.45% | 7 | 554K | 20.5% | 2 | | Nov 2025 | 14.8K | 0.39% | 7 | 555K | 14.7% | 2 | | Dec 2025 | 18.1K | 0.48% | 7 | 680K | 18.1% | 2 | | Jan 2026 | 14.8K | 0.54% | 7 | 454K | 16.6% | 2 | | Feb 2026 | 12.1K | 0.54% | 7 | 372K | 16.4% | 2 | | Mar 2026 | 12.1K | 0.5% | 7 | 454K | 18.9% | 2 | | Apr 2026 | 9.9K | 0.4% | 8 | 371K | 15% | 2 | | May 2026 | 12.1K | 0.56% | 7 | 453K | 20.9% | 2 | | Jun 2026 | 9.9K | 0.47% | 7 | 453K | 21.5% | 2 | | Jul 2026 | 12.1K | 0.57% | 7 | 454K | 21.5% | 2 | | Aug 2026 | 12.1K | 0.56% | 7 | 454K | 21.2% | 2 | | Sep 2026 | 9.9K | 0.46% | 7 | 454K | 21% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Robert Welch’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Robert Welch**: Measured on the search term “robert welch”. - **Victorinox**: Measured on the search terms “kitchen knives victorinox” and “victorinox”, summed into one figure. - [Robert Welch profile](/demand/global-en/brands/robert-welch) - [Victorinox profile](/demand/global-en/brands/victorinox) - [All cutlery brands worldwide](/demand/global-en/categories/cutlery-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Robert Welch or Victorinox more popular in search? In September 2026, Victorinox had more branded searches than Robert Welch among cutlery brands worldwide. Victorinox had about 454,000 branded searches, while Robert Welch had 9,900. Victorinox made up 21% of all cutlery brand searches we track, and Robert Welch accounted for 0.46%. ## Cite this page Brandwave. "Robert Welch vs Victorinox: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/robert-welch-vs-victorinox This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/robert-welch-vs-victorinox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.