---
title: "Rip Curl vs Xcel: Which is more popular by branded search?"
description: "Which is more popular in search, Rip Curl or Xcel? Compare estimated monthly branded-search demand and Share of Search inside the Rash vests set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rip-curl-vs-xcel-wetsuits"
publisher: "Brandwave"
---

# Rip Curl vs Xcel: Which is more popular by branded search?

Which is more popular in search, Rip Curl or Xcel? Compare estimated monthly branded-search demand and Share of Search inside the Rash vests set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rip Curl and Xcel
- **Competitive set**: Rash vests
- **Market**: Global
- **Month measured**: Aug 2026
- **Rip Curl Share of Search**: 31.2%
- **Xcel Share of Search**: 0.84%

## Which is more popular in search, Rip Curl or Xcel?

- In August 2026, Rip Curl had more branded searches than Xcel among rash vests worldwide. Rip Curl was estimated to have 368K branded searches compared to Xcel’s 9.9K, and held a 31.2% Share of Search versus Xcel’s 0.84%.
- Rip Curl was ahead of Xcel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among rash vests worldwide moved from 34.1% to 31.2%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Xcel’s estimated Share of Search among rash vests worldwide moved from 1.1% to 0.84%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

## How did search popularity change for rash vests worldwide in August 2026?

- Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Month by month

| Month | Rip Curl estimated searches | Rip Curl Share of Search | Rip Curl rank | Xcel estimated searches | Xcel Share of Search | Xcel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 34.1% | 2 | 12.1K | 1.1% | 4 |
| Nov 2025 | 450K | 35.6% | 2 | 14.8K | 1.2% | 4 |
| Dec 2025 | 450K | 34.2% | 2 | 12.1K | 0.92% | 4 |
| Jan 2026 | 450K | 34.2% | 2 | 9.9K | 0.75% | 4 |
| Feb 2026 | 301K | 31.2% | 2 | 8.1K | 0.84% | 4 |
| Mar 2026 | 368K | 31.2% | 2 | 9.9K | 0.84% | 4 |
| Apr 2026 | 368K | 31.2% | 2 | 12.1K | 1% | 4 |
| May 2026 | 368K | 31.2% | 2 | 12.1K | 1% | 4 |
| Jun 2026 | 368K | 31.2% | 2 | 9.9K | 0.84% | 4 |
| Jul 2026 | 368K | 31.2% | 2 | 9.9K | 0.84% | 4 |
| Aug 2026 | 368K | 31.2% | 2 | 9.9K | 0.84% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rip Curl’s and Xcel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rip Curl**: Measured on the search term “rip curl”.
- **Xcel**: Measured on the search term “xcel wetsuit”.

- [Rip Curl profile](/demand/global-en/brands/rip-curl)
- [Xcel profile](/demand/global-en/brands/xcel-wetsuits)
- [All rash vests worldwide](/demand/global-en/categories/rash-vests): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rip Curl or Xcel?

In August 2026, Rip Curl had more branded searches than Xcel among rash vests worldwide. Rip Curl was estimated to have 368K branded searches compared to Xcel’s 9.9K, and held a 31.2% Share of Search versus Xcel’s 0.84%.

## Cite this page

Brandwave. "Rip Curl vs Xcel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/rip-curl-vs-xcel-wetsuits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rip-curl-vs-xcel-wetsuits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.