---
title: "Ride vs ThirtyTwo: Which is searched more?"
description: "Is Ride or ThirtyTwo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ride-vs-thirtytwo"
publisher: "Brandwave"
---

# Ride vs ThirtyTwo: Which is searched more?

Is Ride or ThirtyTwo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ride and ThirtyTwo
- **Competitive set**: Snowboard boots
- **Market**: Global
- **Month measured**: Sep 2026
- **Ride Share of Search**: 7.2%
- **ThirtyTwo Share of Search**: 0.29%

## Is Ride or ThirtyTwo more popular in search?

- In September 2026, Ride had more branded searches than ThirtyTwo among snowboard boots worldwide. Ride had about 450,000 branded searches, while ThirtyTwo had 18,400. Ride made up 7.2% of all snowboard boot searches we track, and ThirtyTwo accounted for 0.29%.
- Ride was ahead of ThirtyTwo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ride’s share of searches among snowboard boots worldwide moved from 8.1% to 7.2%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, ThirtyTwo’s share of searches among snowboard boots worldwide moved from 0.44% to 0.29%, and its estimated monthly branded searches moved from 24.7K to 18.4K.

## How did search popularity change for snowboard boots worldwide in September 2026?

- In September 2026, Ride gained share of searches among snowboard boots worldwide, from 5.8% to 7.2%.
- Estimated monthly branded searches for ThirtyTwo worldwide fell 25.5% over 12 measured months, from 24.7K to 18.4K in September 2026.

## Month by month

| Month | Ride estimated searches | Ride Share of Search | Ride rank | ThirtyTwo estimated searches | ThirtyTwo Share of Search | ThirtyTwo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 8.1% | 3 | 24.7K | 0.44% | 6 |
| Nov 2025 | 450K | 5.8% | 3 | 39.2K | 0.51% | 5 |
| Dec 2025 | 450K | 5.7% | 3 | 41.9K | 0.53% | 5 |
| Jan 2026 | 450K | 7.6% | 3 | 64.3K | 1.1% | 5 |
| Feb 2026 | 368K | 6.6% | 3 | 32.1K | 0.58% | 6 |
| Mar 2026 | 450K | 7.1% | 3 | 23.5K | 0.37% | 6 |
| Apr 2026 | 450K | 8.5% | 3 | 14.5K | 0.27% | 6 |
| May 2026 | 450K | 7.1% | 3 | 11.5K | 0.18% | 6 |
| Jun 2026 | 450K | 8.3% | 3 | 9.4K | 0.17% | 6 |
| Jul 2026 | 450K | 7.2% | 3 | 11.8K | 0.19% | 6 |
| Aug 2026 | 450K | 5.8% | 3 | 12.8K | 0.17% | 6 |
| Sep 2026 | 450K | 7.2% | 3 | 18.4K | 0.29% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ride’s and ThirtyTwo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ride**: Measured on the search term “ride”.
- **ThirtyTwo**: Measured on the search terms “thirty two” and “thirtytwo snowboard boots”, summed into one figure.

- [Ride profile](/demand/global-en/brands/ride)
- [ThirtyTwo profile](/demand/global-en/brands/thirtytwo)
- [All snowboard boots worldwide](/demand/global-en/categories/snowboard-boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ride or ThirtyTwo more popular in search?

In September 2026, Ride had more branded searches than ThirtyTwo among snowboard boots worldwide. Ride had about 450,000 branded searches, while ThirtyTwo had 18,400. Ride made up 7.2% of all snowboard boot searches we track, and ThirtyTwo accounted for 0.29%.

## Cite this page

Brandwave. "Ride vs ThirtyTwo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ride-vs-thirtytwo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ride-vs-thirtytwo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.