--- title: "Rid vs Ultrathon: Which is searched more?" description: "Is Rid or Ultrathon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rid-vs-ultrathon" publisher: "Brandwave" --- # Rid vs Ultrathon: Which is searched more? Is Rid or Ultrathon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rid and Ultrathon - **Competitive set**: Insect repellent brands - **Market**: Global - **Month measured**: Sep 2026 - **Rid Share of Search**: 3.3% - **Ultrathon Share of Search**: 1.5% ## Is Rid or Ultrathon more popular in search? - In September 2026, Rid had more branded searches than Ultrathon among insect repellent brands worldwide. Rid had about 1,300 branded searches, while Ultrathon had 590. Rid made up 3.3% of all insect repellent brand searches we track, and Ultrathon accounted for 1.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Ultrathon took it in June 2026, Rid took it in August 2026. - Across the 12 months ending September 2026, Rid’s share of searches among insect repellent brands worldwide moved from 3.1% to 3.3%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 12 months ending September 2026, Ultrathon’s share of searches among insect repellent brands worldwide moved from 2.2% to 1.5%, and its estimated monthly branded searches moved from 720 to 590. ## Top insect repellent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Rid nor Ultrathon showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Off! | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sawyer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Repel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bushman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jungle Formula | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ben's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultrathon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about insect repellent brands - Asked ChatGPT "Which insect repellent brand should I buy?": 1. Off!, 2. Sawyer, 3. Repel - Asked ChatGPT "What are the best insect repellent brands?": 1. Off!, 2. Sawyer, 3. Repel - Asked ChatGPT "What's the best insect repellent brand for a bug-free evening?": 1. Off!, 2. Sawyer, 3. Repel - Searched Google, AI Overview "best insect repellent": 1. Sawyer, 2. Repel - Searched Google, AI Overview "mosquito repellent": 1. Repel Not named in any answer: Bushman, Jungle Formula, Ben's, Rid and Ultrathon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for insect repellent brands worldwide in September 2026? - In September 2026, Rid gained share of searches among insect repellent brands worldwide, from 2.1% to 3.3%. - Estimated monthly branded searches for Ultrathon worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Rid estimated searches | Rid Share of Search | Rid rank | Ultrathon estimated searches | Ultrathon Share of Search | Ultrathon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 3.1% | 7 | 720 | 2.2% | 8 | | Nov 2025 | 1K | 4.1% | 7 | 480 | 2% | 8 | | Dec 2025 | 1.3K | 5.1% | 7 | 590 | 2.3% | 8 | | Jan 2026 | 1.3K | 4.4% | 7 | 590 | 2% | 8 | | Feb 2026 | 880 | 3.8% | 7 | 480 | 2.1% | 8 | | Mar 2026 | 1K | 3.4% | 7 | 590 | 2% | 8 | | Apr 2026 | 1K | 2.8% | 7 | 720 | 2% | 8 | | May 2026 | 880 | 2% | 7 | 880 | 2% | 8 | | Jun 2026 | 1K | 1.6% | 8 | 1.3K | 2% | 7 | | Jul 2026 | 1K | 1.7% | 8 | 1.3K | 2.2% | 7 | | Aug 2026 | 1K | 2.1% | 7 | 880 | 1.9% | 8 | | Sep 2026 | 1.3K | 3.3% | 7 | 590 | 1.5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Rid’s and Ultrathon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rid**: Measured on the search terms “rid insect”, “rid insect repellent” and “rid repellent”, summed into one figure. - **Ultrathon**: Measured on the search term “ultrathon repellent”. - [Rid profile](/demand/global-en/brands/rid) - [Ultrathon profile](/demand/global-en/brands/ultrathon) - [All insect repellent brands worldwide](/demand/global-en/categories/insect-repellent-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rid or Ultrathon more popular in search? In September 2026, Rid had more branded searches than Ultrathon among insect repellent brands worldwide. Rid had about 1,300 branded searches, while Ultrathon had 590. Rid made up 3.3% of all insect repellent brand searches we track, and Ultrathon accounted for 1.5%. ## Cite this page Brandwave. "Rid vs Ultrathon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rid-vs-ultrathon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rid-vs-ultrathon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.