--- title: "Rid vs Sawyer: Which is searched more?" description: "Is Rid or Sawyer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rid-vs-sawyer" publisher: "Brandwave" --- # Rid vs Sawyer: Which is searched more? Is Rid or Sawyer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rid and Sawyer - **Competitive set**: Insect repellent brands - **Market**: Global - **Month measured**: Sep 2026 - **Rid Share of Search**: 3.3% - **Sawyer Share of Search**: 11.6% ## Is Rid or Sawyer more popular in search? - In September 2026, Sawyer had more branded searches than Rid among insect repellent brands worldwide. Sawyer had about 4,610 branded searches, while Rid had 1,300. Sawyer made up 11.6% of all insect repellent brand searches we track, and Rid accounted for 3.3%. - Sawyer was ahead of Rid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rid’s share of searches among insect repellent brands worldwide moved from 3.1% to 3.3%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 12 months ending September 2026, Sawyer’s share of searches among insect repellent brands worldwide moved from 11.7% to 11.6%, and its estimated monthly branded searches moved from 3.8K to 4.6K. ## Top insect repellent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sawyer was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Off! | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sawyer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Repel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bushman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jungle Formula | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ben's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultrathon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about insect repellent brands - Asked ChatGPT "Which insect repellent brand should I buy?": 1. Off!, 2. Sawyer, 3. Repel - Asked ChatGPT "What are the best insect repellent brands?": 1. Off!, 2. Sawyer, 3. Repel - Asked ChatGPT "What's the best insect repellent brand for a bug-free evening?": 1. Off!, 2. Sawyer, 3. Repel - Searched Google, AI Overview "best insect repellent": 1. Sawyer, 2. Repel - Searched Google, AI Overview "mosquito repellent": 1. Repel Not named in any answer: Bushman, Jungle Formula, Ben's, Rid and Ultrathon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for insect repellent brands worldwide in September 2026? - In September 2026, Bushman overtook Jungle Formula and 2 others to become the leader among insect repellent brands worldwide, with 25.8% of the searches. - In September 2026, Rid gained share of searches among insect repellent brands worldwide, from 2.1% to 3.3%. - In September 2026, Sawyer lost share of searches among insect repellent brands worldwide, from 12.2% to 11.6%. ## Month by month | Month | Rid estimated searches | Rid Share of Search | Rid rank | Sawyer estimated searches | Sawyer Share of Search | Sawyer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 3.1% | 7 | 3.8K | 11.7% | 4 | | Nov 2025 | 1K | 4.1% | 7 | 1.7K | 7.1% | 5 | | Dec 2025 | 1.3K | 5.1% | 7 | 2K | 7.7% | 5 | | Jan 2026 | 1.3K | 4.4% | 7 | 2.5K | 8.3% | 5 | | Feb 2026 | 880 | 3.8% | 7 | 2.5K | 10.7% | 5 | | Mar 2026 | 1K | 3.4% | 7 | 4.6K | 15.5% | 4 | | Apr 2026 | 1K | 2.8% | 7 | 8.4K | 23.9% | 1 | | May 2026 | 880 | 2% | 7 | 10.4K | 23.9% | 1 | | Jun 2026 | 1K | 1.6% | 8 | 10.4K | 16.2% | 3 | | Jul 2026 | 1K | 1.7% | 8 | 8.5K | 14.4% | 3 | | Aug 2026 | 1K | 2.1% | 7 | 5.7K | 12.2% | 3 | | Sep 2026 | 1.3K | 3.3% | 7 | 4.6K | 11.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Rid’s and Sawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rid**: Measured on the search terms “rid insect”, “rid insect repellent” and “rid repellent”, summed into one figure. - **Sawyer**: Measured on the search terms “sawyer insect repellent”, “sawyer insect repellents” and “sawyer repellent”, summed into one figure. - [Rid profile](/demand/global-en/brands/rid) - [Sawyer profile](/demand/global-en/brands/sawyer) - [All insect repellent brands worldwide](/demand/global-en/categories/insect-repellent-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rid or Sawyer more popular in search? In September 2026, Sawyer had more branded searches than Rid among insect repellent brands worldwide. Sawyer had about 4,610 branded searches, while Rid had 1,300. Sawyer made up 11.6% of all insect repellent brand searches we track, and Rid accounted for 3.3%. ## Cite this page Brandwave. "Rid vs Sawyer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rid-vs-sawyer This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rid-vs-sawyer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.