--- title: "Ricola vs Strepsils: Which is searched more?" description: "Is Ricola or Strepsils more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Throat lozenge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ricola-vs-strepsils" publisher: "Brandwave" --- # Ricola vs Strepsils: Which is searched more? Is Ricola or Strepsils more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Throat lozenge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ricola and Strepsils - **Competitive set**: Throat lozenge brands - **Market**: Global - **Month measured**: Sep 2026 - **Ricola Share of Search**: 6.5% - **Strepsils Share of Search**: 49% ## Is Ricola or Strepsils more popular in search? - In September 2026, Strepsils had more branded searches than Ricola among throat lozenge brands worldwide. Strepsils had about 823,000 branded searches, while Ricola had 110,000. Strepsils made up 49% of all throat lozenge brand searches we track, and Ricola accounted for 6.5%. - Strepsils was ahead of Ricola in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ricola’s share of searches among throat lozenge brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Strepsils’ share of searches among throat lozenge brands worldwide moved from 47.8% to 49%, and its estimated monthly branded searches held steady at 823K. ## Top throat lozenge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ricola appeared in all five answers. Strepsils was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Strepsils | 1 of 3 | 0 of 2 | 1 of 5 | | Betadine | 0 of 3 | 0 of 2 | 0 of 5 | | Ricola | 3 of 3 | 2 of 2 | 5 of 5 | | Difflam | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about throat lozenge brands - Asked ChatGPT "Which throat lozenge brand should I buy?": 1. Ricola, 2. Strepsils - Asked ChatGPT "What are the best throat lozenge brands?": 1. Ricola - Asked ChatGPT "What's the best throat lozenge brand for a sore throat?": 1. Ricola - Searched Google, AI Overview "sore throat lozenges": 1. Ricola - Searched Google, AI Overview "best throat lozenge": 1. Ricola Not named in any answer: Betadine and Difflam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for throat lozenge brands worldwide in September 2026? - In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 49% of the searches. - In September 2026, Ricola gained share of searches among throat lozenge brands worldwide, from 6% to 6.5%. ## Month by month | Month | Ricola estimated searches | Ricola Share of Search | Ricola rank | Strepsils estimated searches | Strepsils Share of Search | Strepsils rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 7.8% | 3 | 823K | 47.8% | 1 | | Nov 2025 | 135K | 7.9% | 3 | 823K | 48.3% | 1 | | Dec 2025 | 135K | 7.8% | 3 | 823K | 47.8% | 1 | | Jan 2026 | 135K | 7.9% | 3 | 823K | 48.3% | 1 | | Feb 2026 | 110K | 7.8% | 3 | 673K | 47.8% | 1 | | Mar 2026 | 110K | 7.2% | 3 | 673K | 44% | 2 | | Apr 2026 | 90.5K | 6% | 3 | 673K | 45% | 2 | | May 2026 | 90.5K | 6% | 3 | 673K | 45% | 2 | | Jun 2026 | 90.5K | 6% | 3 | 673K | 45% | 2 | | Jul 2026 | 90.5K | 6% | 3 | 673K | 45% | 2 | | Aug 2026 | 90.5K | 6% | 3 | 673K | 45% | 2 | | Sep 2026 | 110K | 6.5% | 3 | 823K | 49% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ricola’s and Strepsils’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ricola**: Measured on the search term “ricola”. - **Strepsils**: Measured on the search term “strepsils”. - [Ricola profile](/demand/global-en/brands/ricola) - [Strepsils profile](/demand/global-en/brands/strepsils) - [All throat lozenge brands worldwide](/demand/global-en/categories/throat-lozenge-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ricola or Strepsils more popular in search? In September 2026, Strepsils had more branded searches than Ricola among throat lozenge brands worldwide. Strepsils had about 823,000 branded searches, while Ricola had 110,000. Strepsils made up 49% of all throat lozenge brand searches we track, and Ricola accounted for 6.5%. ## Cite this page Brandwave. "Ricola vs Strepsils: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ricola-vs-strepsils This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ricola-vs-strepsils. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.