---
title: "Rhodia vs uni-ball: Which is searched more?"
description: "Is Rhodia or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rhodia-vs-uni-ball"
publisher: "Brandwave"
---

# Rhodia vs uni-ball: Which is searched more?

Is Rhodia or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rhodia and uni-ball
- **Competitive set**: Pen and stationery brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Rhodia Share of Search**: 1.2%
- **uni-ball Share of Search**: 0.83%

## Is Rhodia or uni-ball more popular in search?

- In September 2026, Rhodia had more branded searches than uni-ball among pen and stationery brands worldwide. Rhodia had about 22,200 branded searches, while uni-ball had 14,800. Rhodia made up 1.2% of all pen and stationery brand searches we track, and uni-ball accounted for 0.83%.
- Rhodia was ahead of uni-ball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rhodia’s share of searches among pen and stationery brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, uni-ball’s share of searches among pen and stationery brands worldwide moved from 0.91% to 0.83%, and its estimated monthly branded searches held steady at 14.8K.

## Top pen and stationery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, uni-ball was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rhodia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. uni-ball was listed before Rhodia in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| uni-ball | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Zebra | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pentel | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Parker | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Moleskine | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Rhodia | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Muji | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lamy | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Leuchtturm1917 | 10th | 2 of 3 | 0 of 2 | 2 of 5 |
| BIC | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Staedtler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pen and stationery brands

- Asked ChatGPT "Which pen or stationery brand should I buy?": 1. Pilot, 2. uni-ball, 3. Parker, 4. Zebra, 5. Moleskine
- Asked ChatGPT "What are the best pen and stationery brands?": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. Lamy, 6. Parker, 7. Leuchtturm1917, 8. Rhodia, 9. Muji
- Asked ChatGPT "What's the best pen or stationery brand for everyday writing?": 1. uni-ball, 2. Pentel, 3. Pilot, 4. Zebra, 5. Muji, 6. Leuchtturm1917, 7. Rhodia
- Searched Google, AI Overview "pen brands": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. BIC, 6. Parker, 7. Lamy
- Searched Google, AI Overview "stationery brands": 1. Moleskine, 2. Rhodia, 3. Muji, 4. Pilot, 5. Pentel

Not named in any answer: Sharpie and Staedtler.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for pen and stationery brands worldwide in September 2026?

Neither Rhodia nor uni-ball moved beyond provider rounding among pen and stationery brands in Sep 2026.

## Month by month

| Month | Rhodia estimated searches | Rhodia Share of Search | Rhodia rank | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 1.4% | 12 | 14.8K | 0.91% | 13 |
| Nov 2025 | 22.2K | 1.3% | 12 | 14.8K | 0.86% | 13 |
| Dec 2025 | 22.2K | 1.2% | 12 | 14.8K | 0.78% | 13 |
| Jan 2026 | 22.2K | 1.2% | 12 | 14.8K | 0.82% | 13 |
| Feb 2026 | 18.1K | 1.2% | 12 | 18.1K | 1.2% | 13 |
| Mar 2026 | 22.2K | 1.4% | 12 | 18.1K | 1.1% | 13 |
| Apr 2026 | 18.1K | 1.2% | 12 | 14.8K | 0.98% | 13 |
| May 2026 | 18.1K | 1.3% | 12 | 14.8K | 1% | 13 |
| Jun 2026 | 18.1K | 1.3% | 12 | 12.1K | 0.86% | 13 |
| Jul 2026 | 18.1K | 1.2% | 12 | 14.8K | 0.96% | 13 |
| Aug 2026 | 22.2K | 1.2% | 12 | 14.8K | 0.83% | 13 |
| Sep 2026 | 22.2K | 1.2% | 12 | 14.8K | 0.83% | 13 |

## How each brand is measured

Brandwave collects information about searches that people make online using Rhodia’s and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rhodia**: Measured on the search term “rhodia”.
- **uni-ball**: Measured on the search term “uni ball”.

- [Rhodia profile](/demand/global-en/brands/rhodia)
- [uni-ball profile](/demand/global-en/brands/uni-ball)
- [All pen and stationery brands worldwide](/demand/global-en/categories/pen-and-stationery-brands): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Rhodia or uni-ball more popular in search?

In September 2026, Rhodia had more branded searches than uni-ball among pen and stationery brands worldwide. Rhodia had about 22,200 branded searches, while uni-ball had 14,800. Rhodia made up 1.2% of all pen and stationery brand searches we track, and uni-ball accounted for 0.83%.

## Cite this page

Brandwave. "Rhodia vs uni-ball: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rhodia-vs-uni-ball

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rhodia-vs-uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
