---
title: "Rhino-Rack vs Thule: Which is more popular by branded search?"
description: "Which is more popular in search, Rhino-Rack or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Car roof box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rhino-rack-vs-thule"
publisher: "Brandwave"
---

# Rhino-Rack vs Thule: Which is more popular by branded search?

Which is more popular in search, Rhino-Rack or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Car roof box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rhino-Rack and Thule
- **Competitive set**: Car roof box brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Rhino-Rack Share of Search**: 9.9%
- **Thule Share of Search**: 89.6%

## Which is more popular in search, Rhino-Rack or Thule?

- In August 2026, Thule had more branded searches than Rhino-Rack among car roof box brands worldwide. Thule was estimated to have 368K branded searches compared to Rhino-Rack’s 40.5K, and held an 89.6% Share of Search versus Rhino-Rack’s 9.9%.
- Thule was ahead of Rhino-Rack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among car roof box brands worldwide moved from 11.8% to 9.9%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among car roof box brands worldwide moved from 87.9% to 89.6%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for car roof box brands worldwide in August 2026?

- In August 2026, Rhino-Rack gained estimated Share of Search among car roof box brands worldwide, from 8.2% to 9.9%.
- In August 2026, Thule lost estimated Share of Search among car roof box brands worldwide, from 91.3% to 89.6%.

## Month by month

| Month | Rhino-Rack estimated searches | Rhino-Rack Share of Search | Rhino-Rack rank | Thule estimated searches | Thule Share of Search | Thule rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 11.8% | 2 | 301K | 87.9% | 1 |
| Nov 2025 | 49.5K | 11.8% | 2 | 368K | 88% | 1 |
| Dec 2025 | 49.5K | 11.8% | 2 | 368K | 87.9% | 1 |
| Jan 2026 | 49.5K | 9.9% | 2 | 450K | 89.9% | 1 |
| Feb 2026 | 40.5K | 11.8% | 2 | 301K | 87.9% | 1 |
| Mar 2026 | 40.5K | 9.9% | 2 | 368K | 89.8% | 1 |
| Apr 2026 | 40.5K | 9.9% | 2 | 368K | 89.8% | 1 |
| May 2026 | 40.5K | 8.2% | 2 | 450K | 91.4% | 1 |
| Jun 2026 | 40.5K | 9.9% | 2 | 368K | 89.7% | 1 |
| Jul 2026 | 40.5K | 8.2% | 2 | 450K | 91.3% | 1 |
| Aug 2026 | 40.5K | 9.9% | 2 | 368K | 89.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rhino-Rack’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rhino-Rack**: Measured on the search term “rhino rack”.
- **Thule**: Measured on the search term “thule”.

- [Rhino-Rack profile](/demand/global-en/brands/rhino-rack)
- [Thule profile](/demand/global-en/brands/thule)
- [All car roof box brands worldwide](/demand/global-en/categories/car-roof-box-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rhino-Rack or Thule?

In August 2026, Thule had more branded searches than Rhino-Rack among car roof box brands worldwide. Thule was estimated to have 368K branded searches compared to Rhino-Rack’s 40.5K, and held an 89.6% Share of Search versus Rhino-Rack’s 9.9%.

## Cite this page

Brandwave. "Rhino-Rack vs Thule: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/rhino-rack-vs-thule

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rhino-rack-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.