--- title: "Rhino-Rack vs SportRack: Which is searched more?" description: "Is Rhino-Rack or SportRack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rhino-rack-vs-sportrack" publisher: "Brandwave" --- # Rhino-Rack vs SportRack: Which is searched more? Is Rhino-Rack or SportRack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rhino-Rack and SportRack - **Competitive set**: Roof box brands - **Market**: Global - **Month measured**: Sep 2026 - **Rhino-Rack Share of Search**: 11.6% - **SportRack Share of Search**: 1.3% ## Is Rhino-Rack or SportRack more popular in search? - In September 2026, Rhino-Rack had more branded searches than SportRack among roof box brands worldwide. Rhino-Rack had about 40,500 branded searches, while SportRack had 4,540. Rhino-Rack made up 11.6% of all roof box brand searches we track, and SportRack accounted for 1.3%. - Rhino-Rack was ahead of SportRack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof box brands worldwide held steady at 11.6%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, SportRack’s share of searches among roof box brands worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 4.5K. ## Top roof box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SportRack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rhino-Rack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rhino-Rack and SportRack were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Yakima | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | INNO | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SportRack | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Rhino-Rack | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Hapro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kamei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roof box brands - Asked ChatGPT "Which roof box brand should I buy?": 1. Thule, 2. Yakima, 3. INNO - Asked ChatGPT "What are the best roof box brands?": 1. Thule, 2. Yakima, 3. INNO, 4. Rhino-Rack, 5. SportRack - Asked ChatGPT "What's the best roof box brand for extra luggage space?": 1. Thule, 2. Yakima, 3. SportRack, 4. INNO - Searched Google, AI Overview "roof box for suv": 1. INNO, 2. Yakima, 3. Thule - Searched Google, AI Overview "car roof box": 1. INNO, 2. Thule, 3. Yakima Not named in any answer: Hapro, Kamei and Atera. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for roof box brands worldwide in September 2026? - In September 2026, Rhino-Rack gained share of searches among roof box brands worldwide, from 9.7% to 11.6%. ## Month by month | Month | Rhino-Rack estimated searches | Rhino-Rack Share of Search | Rhino-Rack rank | SportRack estimated searches | SportRack Share of Search | SportRack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 11.6% | 2 | 4.5K | 1.3% | 3 | | Nov 2025 | 49.5K | 11.7% | 2 | 3.7K | 0.88% | 3 | | Dec 2025 | 49.5K | 11.7% | 2 | 3.7K | 0.87% | 3 | | Jan 2026 | 49.5K | 9.8% | 2 | 4.5K | 0.89% | 3 | | Feb 2026 | 40.5K | 11.6% | 2 | 3.7K | 1.1% | 3 | | Mar 2026 | 40.5K | 9.7% | 2 | 5.5K | 1.3% | 3 | | Apr 2026 | 40.5K | 9.7% | 2 | 5.5K | 1.3% | 3 | | May 2026 | 40.5K | 8.1% | 2 | 5.6K | 1.1% | 3 | | Jun 2026 | 40.5K | 9.6% | 2 | 12.3K | 2.9% | 3 | | Jul 2026 | 40.5K | 8% | 2 | 12.3K | 2.4% | 3 | | Aug 2026 | 40.5K | 9.7% | 2 | 4.6K | 1.1% | 3 | | Sep 2026 | 40.5K | 11.6% | 2 | 4.5K | 1.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Rhino-Rack’s and SportRack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rhino-Rack**: Measured on the search term “rhino rack”. - **SportRack**: Measured on the search terms “sportrack” and “sportrack roof box”, summed into one figure. - [Rhino-Rack profile](/demand/global-en/brands/rhino-rack) - [SportRack profile](/demand/global-en/brands/sportrack) - [All roof box brands worldwide](/demand/global-en/categories/roof-box-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rhino-Rack or SportRack more popular in search? In September 2026, Rhino-Rack had more branded searches than SportRack among roof box brands worldwide. Rhino-Rack had about 40,500 branded searches, while SportRack had 4,540. Rhino-Rack made up 11.6% of all roof box brand searches we track, and SportRack accounted for 1.3%. ## Cite this page Brandwave. "Rhino-Rack vs SportRack: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rhino-rack-vs-sportrack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rhino-rack-vs-sportrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.