---
title: "Reynolds vs Sainsbury's: Which is searched more?"
description: "Which is more popular in search, Reynolds or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Baking paper brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/reynolds-vs-sainsbury-s"
publisher: "Brandwave"
---

# Reynolds vs Sainsbury's: Which is searched more?

Which is more popular in search, Reynolds or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Baking paper brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Reynolds and Sainsbury's
- **Competitive set**: Baking paper brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Reynolds Share of Search**: 1.2%
- **Sainsbury's Share of Search**: 97.5%

## Which is more popular in search, Reynolds or Sainsbury's?

- In August 2026, Sainsbury's had more branded searches than Reynolds among baking paper brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Reynolds’ 110K, and held a 97.5% Share of Search versus Reynolds’ 1.2%.
- Sainsbury's was ahead of Reynolds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among baking paper brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baking paper brands worldwide moved from 98% to 97.5%, and its estimated monthly branded searches held steady at 9.1M.

## How did search popularity change for baking paper brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%.
- In August 2026, Sainsbury's lost estimated Share of Search among baking paper brands worldwide, from 98.2% to 97.5%.

## Month by month

| Month | Reynolds estimated searches | Reynolds Share of Search | Reynolds rank | Sainsbury's estimated searches | Sainsbury's Share of Search | Sainsbury's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 1.2% | 2 | 9.1M | 98% | 1 |
| Nov 2025 | 110K | 1.2% | 3 | 9.1M | 97.5% | 1 |
| Dec 2025 | 110K | 0.97% | 3 | 11.1M | 97.9% | 1 |
| Jan 2026 | 135K | 1.4% | 2 | 9.1M | 97.6% | 1 |
| Feb 2026 | 110K | 1.4% | 2 | 7.5M | 97.4% | 1 |
| Mar 2026 | 110K | 1.2% | 3 | 9.1M | 97.3% | 1 |
| Apr 2026 | 110K | 1.2% | 2 | 9.1M | 98% | 1 |
| May 2026 | 110K | 1.2% | 2 | 9.1M | 98.1% | 1 |
| Jun 2026 | 135K | 1.4% | 2 | 9.1M | 97.8% | 1 |
| Jul 2026 | 110K | 1.2% | 2 | 9.1M | 98.2% | 1 |
| Aug 2026 | 110K | 1.2% | 3 | 9.1M | 97.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Reynolds’ and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Reynolds**: Measured on the search term “reynolds”.
- **Sainsbury's**: Measured on the search term “sainsburys”.

- [Reynolds profile](/demand/global-en/brands/reynolds)
- [Sainsbury's profile](/demand/global-en/brands/sainsbury-s)
- [All baking paper brands worldwide](/demand/global-en/categories/baking-paper-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Reynolds or Sainsbury's?

In August 2026, Sainsbury's had more branded searches than Reynolds among baking paper brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Reynolds’ 110K, and held a 97.5% Share of Search versus Reynolds’ 1.2%.

## Cite this page

Brandwave. "Reynolds vs Sainsbury's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/reynolds-vs-sainsbury-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/reynolds-vs-sainsbury-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.