---
title: "Rexel vs Swordfish: Which is more popular by branded search?"
description: "Which is more popular in search, Rexel or Swordfish? Compare estimated monthly branded-search demand and Share of Search inside the Laminator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rexel-vs-swordfish"
publisher: "Brandwave"
---

# Rexel vs Swordfish: Which is more popular by branded search?

Which is more popular in search, Rexel or Swordfish? Compare estimated monthly branded-search demand and Share of Search inside the Laminator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rexel and Swordfish
- **Competitive set**: Laminator brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Rexel Share of Search**: 30.6%
- **Swordfish Share of Search**: 30.6%

## Which is more popular in search, Rexel or Swordfish?

- In August 2026, Rexel and Swordfish were level on Share of Search among laminator brands worldwide, with an estimated 368K branded searches each, at 30.6% estimated Share of Search each.
- Rexel was ahead of Swordfish in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide moved from 39.9% to 30.6%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Swordfish’s estimated Share of Search among laminator brands worldwide moved from 21.8% to 30.6%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for laminator brands worldwide in August 2026?

- In August 2026, Swordfish gained estimated Share of Search among laminator brands worldwide, from 29.5% to 30.6%.
- In August 2026, Rexel lost estimated Share of Search among laminator brands worldwide, from 36% to 30.6%.

## Month by month

| Month | Rexel estimated searches | Rexel Share of Search | Rexel rank | Swordfish estimated searches | Swordfish Share of Search | Swordfish rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 39.9% | 1 | 301K | 21.8% | 3 |
| Nov 2025 | 550K | 41.6% | 1 | 246K | 18.6% | 3 |
| Dec 2025 | 450K | 33.8% | 1 | 246K | 18.5% | 4 |
| Jan 2026 | 550K | 35% | 1 | 301K | 19.1% | 3 |
| Feb 2026 | 450K | 38.5% | 1 | 246K | 21.1% | 3 |
| Mar 2026 | 550K | 40.2% | 1 | 301K | 22% | 2 |
| Apr 2026 | 450K | 36.9% | 1 | 301K | 24.7% | 2 |
| May 2026 | 450K | 35% | 1 | 368K | 28.6% | 2 |
| Jun 2026 | 450K | 38.1% | 1 | 301K | 25.5% | 2 |
| Jul 2026 | 450K | 36% | 1 | 368K | 29.5% | 2 |
| Aug 2026 | 368K | 30.6% | 1 | 368K | 30.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rexel’s and Swordfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rexel**: Measured on the search term “rexel”.
- **Swordfish**: Measured on the search term “swordfish”.

- [Rexel profile](/demand/global-en/brands/rexel)
- [Swordfish profile](/demand/global-en/brands/swordfish)
- [All laminator brands worldwide](/demand/global-en/categories/laminator-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rexel or Swordfish?

In August 2026, Rexel and Swordfish were level on Share of Search among laminator brands worldwide, with an estimated 368K branded searches each, at 30.6% estimated Share of Search each.

## Cite this page

Brandwave. "Rexel vs Swordfish: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/rexel-vs-swordfish

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rexel-vs-swordfish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.