---
title: "Rexel vs Scotch: Which is more popular by branded search?"
description: "Which is more popular in search, Rexel or Scotch? Compare estimated monthly branded-search demand and Share of Search inside the Laminator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rexel-vs-scotch"
publisher: "Brandwave"
---

# Rexel vs Scotch: Which is more popular by branded search?

Which is more popular in search, Rexel or Scotch? Compare estimated monthly branded-search demand and Share of Search inside the Laminator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rexel and Scotch
- **Competitive set**: Laminator brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Rexel Share of Search**: 30.6%
- **Scotch Share of Search**: 20.4%

## Which is more popular in search, Rexel or Scotch?

- In August 2026, Rexel had more branded searches than Scotch among laminator brands worldwide. Rexel was estimated to have 368K branded searches compared to Scotch’s 246K, and held a 30.6% Share of Search versus Scotch’s 20.4%.
- Rexel was ahead of Scotch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide moved from 39.9% to 30.6%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Scotch’s estimated Share of Search among laminator brands worldwide moved from 21.8% to 20.4%, and its estimated monthly branded searches moved from 301K to 246K.

## How did search popularity change for laminator brands worldwide in August 2026?

- In August 2026, Scotch gained estimated Share of Search among laminator brands worldwide, from 19.7% to 20.4%.
- In August 2026, Rexel lost estimated Share of Search among laminator brands worldwide, from 36% to 30.6%.

## Month by month

| Month | Rexel estimated searches | Rexel Share of Search | Rexel rank | Scotch estimated searches | Scotch Share of Search | Scotch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 39.9% | 1 | 301K | 21.8% | 2 |
| Nov 2025 | 550K | 41.6% | 1 | 301K | 22.7% | 2 |
| Dec 2025 | 450K | 33.8% | 1 | 368K | 27.6% | 2 |
| Jan 2026 | 550K | 35% | 1 | 450K | 28.6% | 2 |
| Feb 2026 | 450K | 38.5% | 1 | 246K | 21.1% | 2 |
| Mar 2026 | 550K | 40.2% | 1 | 246K | 18% | 4 |
| Apr 2026 | 450K | 36.9% | 1 | 246K | 20.2% | 3 |
| May 2026 | 450K | 35% | 1 | 246K | 19.1% | 3 |
| Jun 2026 | 450K | 38.1% | 1 | 246K | 20.8% | 3 |
| Jul 2026 | 450K | 36% | 1 | 246K | 19.7% | 3 |
| Aug 2026 | 368K | 30.6% | 1 | 246K | 20.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rexel’s and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rexel**: Measured on the search term “rexel”.
- **Scotch**: Measured on the search term “scotch”.

- [Rexel profile](/demand/global-en/brands/rexel)
- [Scotch profile](/demand/global-en/brands/scotch)
- [All laminator brands worldwide](/demand/global-en/categories/laminator-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rexel or Scotch?

In August 2026, Rexel had more branded searches than Scotch among laminator brands worldwide. Rexel was estimated to have 368K branded searches compared to Scotch’s 246K, and held a 30.6% Share of Search versus Scotch’s 20.4%.

## Cite this page

Brandwave. "Rexel vs Scotch: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/rexel-vs-scotch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rexel-vs-scotch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.