---
title: "Reverso vs Smartling: Which is more popular by branded search?"
description: "Which is more popular in search, Reverso or Smartling? Compare estimated monthly branded-search demand and Share of Search inside the AI translation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/reverso-vs-smartling"
publisher: "Brandwave"
---

# Reverso vs Smartling: Which is more popular by branded search?

Which is more popular in search, Reverso or Smartling? Compare estimated monthly branded-search demand and Share of Search inside the AI translation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Reverso and Smartling
- **Competitive set**: AI translation tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Reverso Share of Search**: 0.76%
- **Smartling Share of Search**: <0.01%

## Which is more popular in search, Reverso or Smartling?

- In August 2026, Reverso had more branded searches than Smartling among AI translation tools worldwide. Reverso was estimated to have 1.9M branded searches compared to Smartling’s 6.9K, and held a 0.76% Share of Search versus Smartling’s <0.01%.
- Reverso was ahead of Smartling in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Reverso’s estimated Share of Search among AI translation tools worldwide moved from 1.3% to 0.76%, and its estimated monthly branded searches moved from 4.1M to 1.9M.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among AI translation tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 10.3K to 6.9K.

## How did search popularity change for AI translation tools worldwide in August 2026?

- In August 2026, Smartling fell from 4th to 5th among AI translation tools worldwide.
- Estimated monthly branded searches for Reverso worldwide fell 54.5% over 11 measured months, from 4.1M to 1.9M in August 2026.

## Month by month

| Month | Reverso estimated searches | Reverso Share of Search | Reverso rank | Smartling estimated searches | Smartling Share of Search | Smartling rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 1.3% | 3 | 10.3K | <0.01% | 5 |
| Nov 2025 | 4.1M | 1.3% | 3 | 8.5K | <0.01% | 5 |
| Dec 2025 | 3.5M | 1.1% | 3 | 8.6K | <0.01% | 5 |
| Jan 2026 | 4.1M | 1.3% | 3 | 10.3K | <0.01% | 5 |
| Feb 2026 | 4.1M | 1.3% | 3 | 8.4K | <0.01% | 5 |
| Mar 2026 | 4.1M | 1.3% | 3 | 10.3K | <0.01% | 5 |
| Apr 2026 | 3.4M | 1.1% | 3 | 8.4K | <0.01% | 5 |
| May 2026 | 3.4M | 1.1% | 3 | 8.5K | <0.01% | 5 |
| Jun 2026 | 2.8M | 1.1% | 3 | 8.4K | <0.01% | 5 |
| Jul 2026 | 2.3M | 0.87% | 3 | 8.5K | <0.01% | 4 |
| Aug 2026 | 1.9M | 0.76% | 3 | 6.9K | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Reverso’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Reverso**: Measured on the search terms “reverso”, “reverso app”, “reverso net”, “reverso software” and “reverso translator”, summed into one figure.
- **Smartling**: Measured on the search terms “smartling”, “smartling com”, “smartling platform”, “smartling software”, “smartling translation” and “translation smartling”, summed into one figure.

- [Reverso profile](/demand/global-en/brands/reverso)
- [Smartling profile](/demand/global-en/brands/smartling)
- [All AI translation tools worldwide](/demand/global-en/categories/ai-translation-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Reverso or Smartling?

In August 2026, Reverso had more branded searches than Smartling among AI translation tools worldwide. Reverso was estimated to have 1.9M branded searches compared to Smartling’s 6.9K, and held a 0.76% Share of Search versus Smartling’s <0.01%.

## Cite this page

Brandwave. "Reverso vs Smartling: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/reverso-vs-smartling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/reverso-vs-smartling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.