--- title: "Retell AI vs Thoughtly: Which is searched more?" description: "Is Retell AI or Thoughtly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI voice agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/retell-ai-vs-thoughtly" publisher: "Brandwave" --- # Retell AI vs Thoughtly: Which is searched more? Is Retell AI or Thoughtly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI voice agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Retell AI and Thoughtly - **Competitive set**: AI voice agents - **Market**: Global - **Month measured**: Sep 2026 - **Retell AI Share of Search**: 49.8% - **Thoughtly Share of Search**: 1.1% ## Is Retell AI or Thoughtly more popular in search? - In September 2026, Retell AI had more branded searches than Thoughtly among AI voice agents worldwide. Retell AI had about 60,500 branded searches, while Thoughtly had 1,300. Retell AI made up 49.8% of all AI voice agent searches we track, and Thoughtly accounted for 1.1%. - Retell AI was ahead of Thoughtly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Retell AI’s share of searches among AI voice agents worldwide moved from 37.8% to 49.8%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Thoughtly’s share of searches among AI voice agents worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 2.4K to 1.3K. ## Top AI voice agents in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Retell AI appeared in all five answers. Thoughtly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Retell AI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Vapi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Synthflow | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bland AI | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Voiceflow | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Air AI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thoughtly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI voice agents - Asked ChatGPT "Which AI voice agent platform should I use?": 1. Retell AI, 2. Vapi, 3. Bland AI - Asked ChatGPT "What are the best AI voice agent platforms?": 1. Vapi, 2. Retell AI, 3. Synthflow, 4. Bland AI, 5. Voiceflow - Asked ChatGPT "What's the best AI voice agent platform for customer calls?": 1. Retell AI, 2. Vapi, 3. Synthflow, 4. Bland AI - Searched Google, AI Overview "ai voice agent platforms": 1. Vapi, 2. Retell AI, 3. Bland AI, 4. Synthflow, 5. Voiceflow - Searched Google, AI Overview "ai phone agent": 1. Retell AI, 2. Synthflow, 3. Bland AI Not named in any answer: Air AI and Thoughtly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI voice agents worldwide in September 2026? - In September 2026, Retell AI lost share of searches among AI voice agents worldwide, from 52.6% to 49.8%. - Estimated monthly branded searches for Thoughtly worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Month by month | Month | Retell AI estimated searches | Retell AI Share of Search | Retell AI rank | Thoughtly estimated searches | Thoughtly Share of Search | Thoughtly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 37.8% | 1 | 2.4K | 1.5% | 7 | | Nov 2025 | 60.5K | 38.9% | 1 | 1.9K | 1.2% | 7 | | Dec 2025 | 60.5K | 43.3% | 1 | 1.6K | 1.1% | 7 | | Jan 2026 | 74K | 44.7% | 1 | 1.9K | 1.1% | 7 | | Feb 2026 | 74K | 44.5% | 1 | 1.6K | 0.96% | 7 | | Mar 2026 | 74K | 42.3% | 1 | 1.6K | 0.91% | 7 | | Apr 2026 | 74K | 43.6% | 1 | 1.6K | 0.94% | 7 | | May 2026 | 74K | 43.5% | 1 | 1.6K | 0.94% | 7 | | Jun 2026 | 60.5K | 42.4% | 1 | 1.6K | 1.1% | 7 | | Jul 2026 | 60.5K | 44.2% | 1 | 1.6K | 1.2% | 7 | | Aug 2026 | 74K | 52.6% | 1 | 1.3K | 0.92% | 7 | | Sep 2026 | 60.5K | 49.8% | 1 | 1.3K | 1.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Retell AI’s and Thoughtly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Retell AI**: Measured on the search term “retellai”. - **Thoughtly**: Measured on the search term “thoughtly”. - [Retell AI profile](/demand/global-en/brands/retell-ai) - [Thoughtly profile](/demand/global-en/brands/thoughtly) - [All AI voice agents worldwide](/demand/global-en/categories/ai-voice-agents): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Retell AI or Thoughtly more popular in search? In September 2026, Retell AI had more branded searches than Thoughtly among AI voice agents worldwide. Retell AI had about 60,500 branded searches, while Thoughtly had 1,300. Retell AI made up 49.8% of all AI voice agent searches we track, and Thoughtly accounted for 1.1%. ## Cite this page Brandwave. "Retell AI vs Thoughtly: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/retell-ai-vs-thoughtly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/retell-ai-vs-thoughtly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.