--- title: "Repurpose.io vs Submagic: Which is searched more?" description: "Is Repurpose.io or Submagic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video repurposing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/repurpose-io-vs-submagic" publisher: "Brandwave" --- # Repurpose.io vs Submagic: Which is searched more? Is Repurpose.io or Submagic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video repurposing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Repurpose.io and Submagic - **Competitive set**: Video repurposing tools - **Market**: Global - **Month measured**: Sep 2026 - **Repurpose.io Share of Search**: 0.98% - **Submagic Share of Search**: 3.9% ## Is Repurpose.io or Submagic more popular in search? - In September 2026, Submagic had more branded searches than Repurpose.io among video repurposing tools worldwide. Submagic had about 74,000 branded searches, while Repurpose.io had 18,400. Submagic made up 3.9% of all video repurposing tool searches we track, and Repurpose.io accounted for 0.98%. - Submagic was ahead of Repurpose.io in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Repurpose.io’s share of searches among video repurposing tools worldwide moved from 0.37% to 0.98%, and its estimated monthly branded searches moved from 8.3K to 18.4K. - Across the 12 months ending September 2026, Submagic’s share of searches among video repurposing tools worldwide moved from 3.3% to 3.9%, and its estimated monthly branded searches held steady at 74K. ## Top video repurposing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Repurpose.io was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Submagic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Repurpose.io was listed before Submagic in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Opus Clip | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Vizard | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Descript | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Repurpose.io | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Klap | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Submagic | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | VEED | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 2short.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Munch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video repurposing tools - Asked ChatGPT "Which video repurposing tool should I use?": 1. Opus Clip, 2. Vizard, 3. Descript, 4. Repurpose.io - Asked ChatGPT "What are the best video repurposing tools?": 1. Opus Clip, 2. Vizard, 3. Descript, 4. Klap, 5. Submagic, 6. Repurpose.io - Asked ChatGPT "What's the best video repurposing tool for short clips?": 1. Opus Clip, 2. Vizard, 3. Descript - Searched Google, AI Overview "video repurposing tools": 1. Opus Clip, 2. Descript, 3. Repurpose.io - Searched Google, AI Overview "turn video into clips": 1. Opus Clip, 2. Vizard Not named in any answer: VEED, 2short.ai and Munch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for video repurposing tools worldwide in September 2026? - In September 2026, 2short.ai overtook Klap and Submagic to rank 4th among video repurposing tools worldwide, with 3.9% of the searches. - Submagic’s share of searches among video repurposing tools worldwide has lost ground for 3 months in a row, from 5.7% to 3.9% in September 2026. - Estimated monthly branded searches for Repurpose.io worldwide rose 121.7% over 12 measured months, from 8.3K to 18.4K in September 2026. ## Month by month | Month | Repurpose.io estimated searches | Repurpose.io Share of Search | Repurpose.io rank | Submagic estimated searches | Submagic Share of Search | Submagic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.3K | 0.37% | 8 | 74K | 3.3% | 6 | | Nov 2025 | 12.4K | 0.55% | 8 | 74K | 3.3% | 5 | | Dec 2025 | 12.3K | 0.57% | 8 | 74K | 3.4% | 6 | | Jan 2026 | 15.1K | 0.64% | 8 | 90.5K | 3.9% | 5 | | Feb 2026 | 10.1K | 0.48% | 8 | 90.5K | 4.3% | 5 | | Mar 2026 | 15.1K | 0.69% | 8 | 90.5K | 4.1% | 5 | | Apr 2026 | 12.3K | 0.58% | 8 | 90.5K | 4.3% | 5 | | May 2026 | 15K | 0.76% | 8 | 90.5K | 4.6% | 5 | | Jun 2026 | 15.1K | 0.78% | 8 | 110K | 5.7% | 5 | | Jul 2026 | 15K | 0.74% | 8 | 90.5K | 4.5% | 4 | | Aug 2026 | 18.4K | 0.99% | 8 | 74K | 4% | 5 | | Sep 2026 | 18.4K | 0.98% | 8 | 74K | 3.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Repurpose.io’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Repurpose.io**: Measured on the search terms “repurpose.io” and “repurposeio”, summed into one figure. - **Submagic**: Measured on the search term “submagic”. - [Repurpose.io profile](/demand/global-en/brands/repurpose-io) - [Submagic profile](/demand/global-en/brands/submagic) - [All video repurposing tools worldwide](/demand/global-en/categories/video-repurposing-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Repurpose.io or Submagic more popular in search? In September 2026, Submagic had more branded searches than Repurpose.io among video repurposing tools worldwide. Submagic had about 74,000 branded searches, while Repurpose.io had 18,400. Submagic made up 3.9% of all video repurposing tool searches we track, and Repurpose.io accounted for 0.98%. ## Cite this page Brandwave. "Repurpose.io vs Submagic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/repurpose-io-vs-submagic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/repurpose-io-vs-submagic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.