--- title: "Reply.io vs ZoomInfo: Which is searched more?" description: "Is Reply.io or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/reply-io-vs-zoominfo" publisher: "Brandwave" --- # Reply.io vs ZoomInfo: Which is searched more? Is Reply.io or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reply.io and ZoomInfo - **Competitive set**: Sales prospecting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Reply.io Share of Search**: 0.28% - **ZoomInfo Share of Search**: 19.3% ## Is Reply.io or ZoomInfo more popular in search? - In September 2026, ZoomInfo had more branded searches than Reply.io among sales prospecting platforms worldwide. ZoomInfo had about 201,000 branded searches, while Reply.io had 2,900. ZoomInfo made up 19.3% of all sales prospecting platform searches we track, and Reply.io accounted for 0.28%. - ZoomInfo was ahead of Reply.io in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reply.io’s share of searches among sales prospecting platforms worldwide moved from 0.35% to 0.28%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, ZoomInfo’s share of searches among sales prospecting platforms worldwide moved from 24.2% to 19.3%, and its estimated monthly branded searches moved from 246K to 201K. ## How did search popularity change for sales prospecting platforms worldwide in September 2026? - In September 2026, Lusha overtook ZoomInfo to rank 2nd among sales prospecting platforms worldwide, with 19.3% of the searches. - In September 2026, ZoomInfo lost share of searches among sales prospecting platforms worldwide, from 21.7% to 19.3%. - Estimated monthly branded searches for Reply.io worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Reply.io estimated searches | Reply.io Share of Search | Reply.io rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.35% | 10 | 246K | 24.2% | 1 | | Nov 2025 | 2.9K | 0.3% | 10 | 201K | 20.9% | 3 | | Dec 2025 | 2.9K | 0.35% | 10 | 201K | 24.4% | 1 | | Jan 2026 | 2.9K | 0.28% | 10 | 246K | 23.9% | 1 | | Feb 2026 | 2.9K | 0.28% | 10 | 246K | 23.4% | 1 | | Mar 2026 | 3.6K | 0.29% | 10 | 301K | 24.5% | 2 | | Apr 2026 | 2.9K | 0.23% | 11 | 301K | 23.4% | 2 | | May 2026 | 2.9K | 0.26% | 11 | 246K | 21.8% | 2 | | Jun 2026 | 2.9K | 0.27% | 10 | 246K | 22.8% | 2 | | Jul 2026 | 3.6K | 0.34% | 10 | 246K | 23.2% | 2 | | Aug 2026 | 2.9K | 0.31% | 10 | 201K | 21.7% | 2 | | Sep 2026 | 2.9K | 0.28% | 10 | 201K | 19.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Reply.io’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reply.io**: Measured on the search terms “reply io” and “Reply.io”, summed into one figure. - **ZoomInfo**: Measured on the search term “zoominfo”. - [Reply.io profile](/demand/global-en/brands/reply-io) - [ZoomInfo profile](/demand/global-en/brands/zoominfo) - [All sales prospecting platforms worldwide](/demand/global-en/categories/sales-prospecting-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reply.io or ZoomInfo more popular in search? In September 2026, ZoomInfo had more branded searches than Reply.io among sales prospecting platforms worldwide. ZoomInfo had about 201,000 branded searches, while Reply.io had 2,900. ZoomInfo made up 19.3% of all sales prospecting platform searches we track, and Reply.io accounted for 0.28%. ## Cite this page Brandwave. "Reply.io vs ZoomInfo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/reply-io-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/reply-io-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.