--- title: "Repetto vs Sam Edelman: Which is searched more?" description: "Is Repetto or Sam Edelman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballet flat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/repetto-vs-sam-edelman" publisher: "Brandwave" --- # Repetto vs Sam Edelman: Which is searched more? Is Repetto or Sam Edelman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballet flat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Repetto and Sam Edelman - **Competitive set**: Ballet flat brands - **Market**: Global - **Month measured**: Sep 2026 - **Repetto Share of Search**: 20.1% - **Sam Edelman Share of Search**: 45% ## Is Repetto or Sam Edelman more popular in search? - In September 2026, Sam Edelman had more branded searches than Repetto among ballet flat brands worldwide. Sam Edelman had about 90,500 branded searches, while Repetto had 40,500. Sam Edelman made up 45% of all ballet flat brand searches we track, and Repetto accounted for 20.1%. - The lead changed hands 3 times in the 12 months ending September 2026: Sam Edelman took it in December 2025, Repetto took it in January 2026, Sam Edelman took it in February 2026. - Across the 12 months ending September 2026, Repetto’s share of searches among ballet flat brands worldwide moved from 23.3% to 20.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide moved from 19.1% to 45%, and its estimated monthly branded searches moved from 22.2K to 90.5K. ## Top ballet flat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Repetto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman was listed before Repetto in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sam Edelman | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Margaux | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Repetto | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | VIVAIA | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Vionic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Rothy's | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Tieks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Birdies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | French Sole | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ballet flat brands - Asked ChatGPT "Which ballet flat brand should I buy?": 1. Sam Edelman, 2. Repetto, 3. Margaux, 4. Quince, 5. VIVAIA - Asked ChatGPT "What are the best ballet flat brands?": 1. Sam Edelman, 2. Margaux, 3. Repetto, 4. Quince, 5. VIVAIA - Asked ChatGPT "What's the best ballet flat brand for walking all day?": 1. Vionic, 2. VIVAIA, 3. Margaux - Searched Google, AI Overview "ballet flats": 1. Sam Edelman, 2. Margaux, 3. Rothy's - Searched Google, AI Overview "flats for women": 1. Rothy's, 2. Sam Edelman Not named in any answer: Tieks, Birdies and French Sole. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for ballet flat brands worldwide in September 2026? - In September 2026, Sam Edelman gained share of searches among ballet flat brands worldwide, from 44% to 45%. - In September 2026, Repetto lost share of searches among ballet flat brands worldwide, from 24.1% to 20.1%. ## Month by month | Month | Repetto estimated searches | Repetto Share of Search | Repetto rank | Sam Edelman estimated searches | Sam Edelman Share of Search | Sam Edelman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 23.3% | 1 | 22.2K | 19.1% | 2 | | Nov 2025 | 27.1K | 23.6% | 1 | 27.1K | 23.6% | 2 | | Dec 2025 | 22.2K | 18% | 3 | 33.1K | 26.9% | 1 | | Jan 2026 | 27.1K | 28.5% | 1 | 18.1K | 19% | 2 | | Feb 2026 | 22.2K | 20% | 2 | 27.1K | 24.4% | 1 | | Mar 2026 | 33.1K | 20.5% | 2 | 40.5K | 25.1% | 1 | | Apr 2026 | 33.1K | 20.7% | 2 | 60.5K | 37.9% | 1 | | May 2026 | 40.5K | 17.8% | 2 | 90.5K | 39.8% | 1 | | Jun 2026 | 49.5K | 20.7% | 3 | 60.5K | 25.3% | 2 | | Jul 2026 | 49.5K | 20.4% | 2 | 110K | 45.3% | 1 | | Aug 2026 | 49.5K | 24.1% | 2 | 90.5K | 44% | 1 | | Sep 2026 | 40.5K | 20.1% | 2 | 90.5K | 45% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Repetto’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Repetto**: Measured on the search term “repetto ballet flats”. - **Sam Edelman**: Measured on the search term “sam edelman flats”. - [Repetto profile](/demand/global-en/brands/repetto) - [Sam Edelman profile](/demand/global-en/brands/sam-edelman) - [All ballet flat brands worldwide](/demand/global-en/categories/ballet-flat-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Repetto or Sam Edelman more popular in search? In September 2026, Sam Edelman had more branded searches than Repetto among ballet flat brands worldwide. Sam Edelman had about 90,500 branded searches, while Repetto had 40,500. Sam Edelman made up 45% of all ballet flat brand searches we track, and Repetto accounted for 20.1%. ## Cite this page Brandwave. "Repetto vs Sam Edelman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/repetto-vs-sam-edelman This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/repetto-vs-sam-edelman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.