---
title: "Repel vs Ultrathon: Which is more popular by branded search?"
description: "Which is more popular in search, Repel or Ultrathon? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/repel-vs-ultrathon"
publisher: "Brandwave"
---

# Repel vs Ultrathon: Which is more popular by branded search?

Which is more popular in search, Repel or Ultrathon? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Repel and Ultrathon
- **Competitive set**: Insect repellents
- **Market**: Global
- **Month measured**: Aug 2026
- **Repel Share of Search**: 70.8%
- **Ultrathon Share of Search**: 1%

## Which is more popular in search, Repel or Ultrathon?

- In August 2026, Repel had more branded searches than Ultrathon among insect repellents worldwide. Repel was estimated to have 60.5K branded searches compared to Ultrathon’s 880, and held a 70.8% Share of Search versus Ultrathon’s 1%.
- Repel was ahead of Ultrathon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Repel’s estimated Share of Search among insect repellents worldwide moved from 84.2% to 70.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Ultrathon’s estimated Share of Search among insect repellents worldwide moved from 0.82% to 1%, and its estimated monthly branded searches moved from 720 to 880.

## How did search popularity change for insect repellents worldwide in August 2026?

- In August 2026, Repel gained estimated Share of Search among insect repellents worldwide, from 67.6% to 70.8%.
- Estimated monthly branded searches for Ultrathon worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026.

## Month by month

| Month | Repel estimated searches | Repel Share of Search | Repel rank | Ultrathon estimated searches | Ultrathon Share of Search | Ultrathon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 84.2% | 1 | 720 | 0.82% | 5 |
| Nov 2025 | 74K | 87.6% | 1 | 480 | 0.57% | 5 |
| Dec 2025 | 60.5K | 87% | 1 | 590 | 0.85% | 5 |
| Jan 2026 | 110K | 90.3% | 1 | 590 | 0.48% | 6 |
| Feb 2026 | 60.5K | 85.2% | 1 | 480 | 0.68% | 5 |
| Mar 2026 | 74K | 85.1% | 1 | 590 | 0.68% | 6 |
| Apr 2026 | 60.5K | 80.2% | 1 | 720 | 0.95% | 6 |
| May 2026 | 60.5K | 76.2% | 1 | 880 | 1.1% | 6 |
| Jun 2026 | 60.5K | 68.1% | 1 | 1.3K | 1.5% | 6 |
| Jul 2026 | 60.5K | 67.6% | 1 | 1.3K | 1.5% | 6 |
| Aug 2026 | 60.5K | 70.8% | 1 | 880 | 1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Repel’s and Ultrathon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Repel**: Measured on the search term “repel”.
- **Ultrathon**: Measured on the search term “ultrathon repellent”.

- [Repel profile](/demand/global-en/brands/repel)
- [Ultrathon profile](/demand/global-en/brands/ultrathon)
- [All insect repellents worldwide](/demand/global-en/categories/insect-repellents): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Repel or Ultrathon?

In August 2026, Repel had more branded searches than Ultrathon among insect repellents worldwide. Repel was estimated to have 60.5K branded searches compared to Ultrathon’s 880, and held a 70.8% Share of Search versus Ultrathon’s 1%.

## Cite this page

Brandwave. "Repel vs Ultrathon: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/repel-vs-ultrathon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/repel-vs-ultrathon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.