---
title: "Repel vs Rid: Which is searched more?"
description: "Is Repel or Rid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/repel-vs-rid"
publisher: "Brandwave"
---

# Repel vs Rid: Which is searched more?

Is Repel or Rid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Repel and Rid
- **Competitive set**: Insect repellent brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Repel Share of Search**: 22.1%
- **Rid Share of Search**: 3.3%

## Is Repel or Rid more popular in search?

- In September 2026, Repel had more branded searches than Rid among insect repellent brands worldwide. Repel had about 8,780 branded searches, while Rid had 1,300. Repel made up 22.1% of all insect repellent brand searches we track, and Rid accounted for 3.3%.
- Repel was ahead of Rid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Repel’s share of searches among insect repellent brands worldwide moved from 23.7% to 22.1%, and its estimated monthly branded searches moved from 7.6K to 8.8K.
- Across the 12 months ending September 2026, Rid’s share of searches among insect repellent brands worldwide moved from 3.1% to 3.3%, and its estimated monthly branded searches moved from 1K to 1.3K.

## How did search popularity change for insect repellent brands worldwide in September 2026?

- In September 2026, Bushman overtook Jungle Formula and 2 others to become the leader among insect repellent brands worldwide, with 25.8% of the searches.
- In September 2026, Rid gained share of searches among insect repellent brands worldwide, from 2.1% to 3.3%.
- In September 2026, Repel lost share of searches among insect repellent brands worldwide, from 27.5% to 22.1%.

## Month by month

| Month | Repel estimated searches | Repel Share of Search | Repel rank | Rid estimated searches | Rid Share of Search | Rid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.6K | 23.7% | 1 | 1K | 3.1% | 7 |
| Nov 2025 | 5.6K | 23.2% | 2 | 1K | 4.1% | 7 |
| Dec 2025 | 5.2K | 20.3% | 2 | 1.3K | 5.1% | 7 |
| Jan 2026 | 7K | 23.3% | 2 | 1.3K | 4.4% | 7 |
| Feb 2026 | 4.2K | 17.8% | 3 | 880 | 3.8% | 7 |
| Mar 2026 | 5.8K | 19.8% | 2 | 1K | 3.4% | 7 |
| Apr 2026 | 7.1K | 20.2% | 2 | 1K | 2.8% | 7 |
| May 2026 | 9.4K | 21.7% | 3 | 880 | 2% | 7 |
| Jun 2026 | 16.7K | 26.1% | 2 | 1K | 1.6% | 8 |
| Jul 2026 | 15.2K | 25.7% | 2 | 1K | 1.7% | 8 |
| Aug 2026 | 12.9K | 27.5% | 2 | 1K | 2.1% | 7 |
| Sep 2026 | 8.8K | 22.1% | 2 | 1.3K | 3.3% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Repel’s and Rid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Repel**: Measured on the search terms “repel bug spray”, “repel insect”, “repel insect repellent” and “repel spray”, summed into one figure.
- **Rid**: Measured on the search terms “rid insect”, “rid insect repellent” and “rid repellent”, summed into one figure.

- [Repel profile](/demand/global-en/brands/repel)
- [Rid profile](/demand/global-en/brands/rid)
- [All insect repellent brands worldwide](/demand/global-en/categories/insect-repellent-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Repel or Rid more popular in search?

In September 2026, Repel had more branded searches than Rid among insect repellent brands worldwide. Repel had about 8,780 branded searches, while Rid had 1,300. Repel made up 22.1% of all insect repellent brand searches we track, and Rid accounted for 3.3%.

## Cite this page

Brandwave. "Repel vs Rid: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/repel-vs-rid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/repel-vs-rid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.