---
title: "Rentokil vs Yates: Which is more popular by branded search?"
description: "Which is more popular in search, Rentokil or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Pest control brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rentokil-vs-yates"
publisher: "Brandwave"
---

# Rentokil vs Yates: Which is more popular by branded search?

Which is more popular in search, Rentokil or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Pest control brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rentokil and Yates
- **Competitive set**: Pest control brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Rentokil Share of Search**: 64.5%
- **Yates Share of Search**: 19.3%

## Which is more popular in search, Rentokil or Yates?

- In August 2026, Rentokil had more branded searches than Yates among pest control brands worldwide. Rentokil was estimated to have 135K branded searches compared to Yates’ 40.5K, and held a 64.5% Share of Search versus Yates’ 19.3%.
- Rentokil was ahead of Yates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control brands worldwide moved from 63.2% to 64.5%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among pest control brands worldwide moved from 23.2% to 19.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for pest control brands worldwide in August 2026?

- In August 2026, Rentokil gained estimated Share of Search among pest control brands worldwide, from 61.8% to 64.5%.
- In August 2026, Yates lost estimated Share of Search among pest control brands worldwide, from 22.7% to 19.3%.

## Month by month

| Month | Rentokil estimated searches | Rentokil Share of Search | Rentokil rank | Yates estimated searches | Yates Share of Search | Yates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 63.2% | 1 | 49.5K | 23.2% | 2 |
| Nov 2025 | 110K | 61.4% | 1 | 40.5K | 22.6% | 2 |
| Dec 2025 | 110K | 64% | 1 | 33.1K | 19.3% | 2 |
| Jan 2026 | 110K | 61.3% | 1 | 40.5K | 22.6% | 2 |
| Feb 2026 | 110K | 64% | 1 | 33.1K | 19.2% | 2 |
| Mar 2026 | 110K | 62.6% | 1 | 33.1K | 18.8% | 2 |
| Apr 2026 | 110K | 59.2% | 1 | 40.5K | 21.8% | 2 |
| May 2026 | 110K | 60% | 1 | 40.5K | 22.1% | 2 |
| Jun 2026 | 135K | 67.2% | 1 | 33.1K | 16.5% | 2 |
| Jul 2026 | 135K | 61.8% | 1 | 49.5K | 22.7% | 2 |
| Aug 2026 | 135K | 64.5% | 1 | 40.5K | 19.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rentokil’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rentokil**: Measured on the search term “rentokil”.
- **Yates**: Measured on the search term “yates”.

- [Rentokil profile](/demand/global-en/brands/rentokil)
- [Yates profile](/demand/global-en/brands/yates)
- [All pest control brands worldwide](/demand/global-en/categories/pest-control-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rentokil or Yates?

In August 2026, Rentokil had more branded searches than Yates among pest control brands worldwide. Rentokil was estimated to have 135K branded searches compared to Yates’ 40.5K, and held a 64.5% Share of Search versus Yates’ 19.3%.

## Cite this page

Brandwave. "Rentokil vs Yates: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/rentokil-vs-yates

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rentokil-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.