---
title: "Remitly vs Western Union: Which is more popular by branded search?"
description: "Which is more popular in search, Remitly or Western Union? Compare estimated monthly branded-search demand and Share of Search inside the Remittance services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/remitly-vs-western-union"
publisher: "Brandwave"
---

# Remitly vs Western Union: Which is more popular by branded search?

Which is more popular in search, Remitly or Western Union? Compare estimated monthly branded-search demand and Share of Search inside the Remittance services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Remitly and Western Union
- **Competitive set**: Remittance services
- **Market**: Global
- **Month measured**: Aug 2026
- **Remitly Share of Search**: 6.9%
- **Western Union Share of Search**: 63.2%

## Which is more popular in search, Remitly or Western Union?

- In August 2026, Western Union had more branded searches than Remitly among remittance services worldwide. Western Union was estimated to have 11.1M branded searches compared to Remitly’s 1.2M, and held a 63.2% Share of Search versus Remitly’s 6.9%.
- Western Union was ahead of Remitly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Remitly’s estimated Share of Search among remittance services worldwide moved from 8.2% to 6.9%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide moved from 61.6% to 63.2%, and its estimated monthly branded searches moved from 9.1M to 11.1M.

## How did search popularity change for remittance services worldwide in August 2026?

- In August 2026, Remitly gained estimated Share of Search among remittance services worldwide, from 6% to 6.9%.
- In August 2026, Western Union lost estimated Share of Search among remittance services worldwide, from 67.1% to 63.2%.

## Month by month

| Month | Remitly estimated searches | Remitly Share of Search | Remitly rank | Western Union estimated searches | Western Union Share of Search | Western Union rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 8.2% | 3 | 9.1M | 61.6% | 1 |
| Nov 2025 | 1.2M | 8.3% | 3 | 9.1M | 61.9% | 1 |
| Dec 2025 | 1.2M | 6.9% | 3 | 11.1M | 63.2% | 1 |
| Jan 2026 | 1.2M | 6.9% | 3 | 11.1M | 63.2% | 1 |
| Feb 2026 | 1M | 5.8% | 3 | 11.1M | 64.3% | 1 |
| Mar 2026 | 1.2M | 6.9% | 3 | 11.1M | 63.2% | 1 |
| Apr 2026 | 1.2M | 7.3% | 3 | 11.1M | 66.1% | 1 |
| May 2026 | 1.2M | 7.3% | 3 | 11.1M | 66.1% | 1 |
| Jun 2026 | 1M | 6.8% | 3 | 9.1M | 62.6% | 1 |
| Jul 2026 | 1M | 6% | 3 | 11.1M | 67.1% | 1 |
| Aug 2026 | 1.2M | 6.9% | 3 | 11.1M | 63.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Remitly’s and Western Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Remitly**: Measured on the search term “remitly”.
- **Western Union**: Measured on the search term “western union”.

- [Remitly profile](/demand/global-en/brands/remitly)
- [Western Union profile](/demand/global-en/brands/western-union)
- [All remittance services worldwide](/demand/global-en/categories/remittance-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Remitly or Western Union?

In August 2026, Western Union had more branded searches than Remitly among remittance services worldwide. Western Union was estimated to have 11.1M branded searches compared to Remitly’s 1.2M, and held a 63.2% Share of Search versus Remitly’s 6.9%.

## Cite this page

Brandwave. "Remitly vs Western Union: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/remitly-vs-western-union

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/remitly-vs-western-union. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.