--- title: "Reigning Champ vs Uniqlo: Which is searched more?" description: "Is Reigning Champ or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/reigning-champ-vs-uniqlo" publisher: "Brandwave" --- # Reigning Champ vs Uniqlo: Which is searched more? Is Reigning Champ or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reigning Champ and Uniqlo - **Competitive set**: Hoodies - **Market**: Global - **Month measured**: Sep 2026 - **Reigning Champ Share of Search**: 0.36% - **Uniqlo Share of Search**: 65.9% ## Is Reigning Champ or Uniqlo more popular in search? - In September 2026, Uniqlo had more branded searches than Reigning Champ among hoodies worldwide. Uniqlo had about 13.6 million branded searches, while Reigning Champ had 74,000. Uniqlo made up 65.9% of all hoody searches we track, and Reigning Champ accounted for 0.36%. - Uniqlo was ahead of Reigning Champ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reigning Champ’s share of searches among hoodies worldwide moved from 0.27% to 0.36%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Uniqlo’s share of searches among hoodies worldwide moved from 60.1% to 65.9%, and its estimated monthly branded searches moved from 16.6M to 13.6M. ## Top hoodies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Uniqlo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Reigning Champ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Uniqlo was listed before Reigning Champ in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Champion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Uniqlo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Reigning Champ | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hanes | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Patagonia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gildan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hoodies - Asked ChatGPT "Which hoodie brand should I buy?": 1. Champion, 2. Uniqlo, 3. Carhartt - Asked ChatGPT "What are the best hoodie brands?": 1. Reigning Champ, 2. Champion, 3. Carhartt, 4. Uniqlo, 5. Hanes - Asked ChatGPT "What's the best hoodie brand for everyday wear?": 1. Champion, 2. Uniqlo, 3. Carhartt, 4. Reigning Champ - Searched Google, AI Overview "oversized hoodie": 1. Uniqlo - Searched Google, AI Overview "hoodie brands": 1. Hanes, 2. Champion, 3. Carhartt, 4. The North Face, 5. Patagonia Not named in any answer: Gildan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hoodies worldwide in September 2026? - In September 2026, Uniqlo lost share of searches among hoodies worldwide, from 67.3% to 65.9%. ## Month by month | Month | Reigning Champ estimated searches | Reigning Champ Share of Search | Reigning Champ rank | Uniqlo estimated searches | Uniqlo Share of Search | Uniqlo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 0.27% | 5 | 16.6M | 60.1% | 1 | | Nov 2025 | 110K | 0.3% | 5 | 20.4M | 55.4% | 1 | | Dec 2025 | 110K | 0.37% | 5 | 16.6M | 55.2% | 1 | | Jan 2026 | 74K | 0.26% | 5 | 16.6M | 58.5% | 1 | | Feb 2026 | 49.5K | 0.25% | 5 | 11.1M | 56.6% | 1 | | Mar 2026 | 60.5K | 0.29% | 5 | 13.6M | 65.1% | 1 | | Apr 2026 | 60.5K | 0.31% | 5 | 13.6M | 70.6% | 1 | | May 2026 | 60.5K | 0.3% | 5 | 13.6M | 68.4% | 1 | | Jun 2026 | 60.5K | 0.36% | 5 | 11.1M | 66.2% | 1 | | Jul 2026 | 60.5K | 0.35% | 5 | 11.1M | 63.9% | 1 | | Aug 2026 | 60.5K | 0.3% | 5 | 13.6M | 67.3% | 1 | | Sep 2026 | 74K | 0.36% | 5 | 13.6M | 65.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Reigning Champ’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reigning Champ**: Measured on the search term “reigning champ”. - **Uniqlo**: Measured on the search term “uniqlo”. - [Reigning Champ profile](/demand/global-en/brands/reigning-champ) - [Uniqlo profile](/demand/global-en/brands/uniqlo) - [All hoodies worldwide](/demand/global-en/categories/hoodies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reigning Champ or Uniqlo more popular in search? In September 2026, Uniqlo had more branded searches than Reigning Champ among hoodies worldwide. Uniqlo had about 13.6 million branded searches, while Reigning Champ had 74,000. Uniqlo made up 65.9% of all hoody searches we track, and Reigning Champ accounted for 0.36%. ## Cite this page Brandwave. "Reigning Champ vs Uniqlo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/reigning-champ-vs-uniqlo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/reigning-champ-vs-uniqlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.