--- title: "REI Co-op vs Zpacks: Which is searched more?" description: "Is REI Co-op or Zpacks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpacking tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rei-coop-vs-zpacks" publisher: "Brandwave" --- # REI Co-op vs Zpacks: Which is searched more? Is REI Co-op or Zpacks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpacking tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: REI Co-op and Zpacks - **Competitive set**: Backpacking tent brands - **Market**: Global - **Month measured**: Sep 2026 - **REI Co-op Share of Search**: 39.7% - **Zpacks Share of Search**: 32.5% ## Is REI Co-op or Zpacks more popular in search? - In September 2026, REI Co-op had more branded searches than Zpacks among backpacking tent brands worldwide. REI Co-op had about 74,000 branded searches, while Zpacks had 60,500. REI Co-op made up 39.7% of all backpacking tent brand searches we track, and Zpacks accounted for 32.5%. - REI Co-op was ahead of Zpacks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, REI Co-op’s share of searches among backpacking tent brands worldwide moved from 40.2% to 39.7%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Zpacks’ share of searches among backpacking tent brands worldwide moved from 32.9% to 32.5%, and its estimated monthly branded searches held steady at 60.5K. ## Top backpacking tent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, REI Co-op was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zpacks was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. REI Co-op was listed before Zpacks in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Agnes | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nemo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Durston Gear | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | MSR | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | REI Co-op | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Zpacks | 6th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about backpacking tent brands - Asked ChatGPT "Which backpacking tent brand should I buy?": 1. Big Agnes, 2. Nemo, 3. Durston Gear, 4. REI Co-op, 5. MSR - Asked ChatGPT "What are the best backpacking tent brands?": 1. Big Agnes, 2. MSR, 3. Nemo, 4. REI Co-op, 5. Durston Gear, 6. Zpacks - Asked ChatGPT "What's the best backpacking tent brand for lightweight camping?": 1. Big Agnes, 2. Nemo, 3. MSR, 4. Zpacks, 5. Durston Gear, 6. REI Co-op - Searched Google, AI Overview "best backpacking tent": 1. Big Agnes, 2. Durston Gear, 3. REI Co-op, 4. Zpacks - Searched Google, AI Overview "lightweight backpacking tent": 1. Nemo, 2. Big Agnes, 3. Durston Gear, 4. Zpacks Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for backpacking tent brands worldwide in September 2026? - In September 2026, Zpacks gained share of searches among backpacking tent brands worldwide, from 26.9% to 32.5%. ## Month by month | Month | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank | Zpacks estimated searches | Zpacks Share of Search | Zpacks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 40.2% | 1 | 60.5K | 32.9% | 2 | | Nov 2025 | 110K | 47.1% | 1 | 74K | 31.7% | 2 | | Dec 2025 | 110K | 45.3% | 1 | 90.5K | 37.3% | 2 | | Jan 2026 | 90.5K | 42% | 1 | 74K | 34.3% | 2 | | Feb 2026 | 74K | 37.5% | 1 | 74K | 37.5% | 2 | | Mar 2026 | 90.5K | 42.4% | 1 | 60.5K | 28.4% | 2 | | Apr 2026 | 74K | 37.3% | 1 | 60.5K | 30.5% | 2 | | May 2026 | 90.5K | 40.5% | 1 | 60.5K | 27.1% | 2 | | Jun 2026 | 74K | 38.9% | 1 | 49.5K | 26% | 2 | | Jul 2026 | 74K | 37% | 1 | 49.5K | 24.8% | 2 | | Aug 2026 | 90.5K | 40.2% | 1 | 60.5K | 26.9% | 2 | | Sep 2026 | 74K | 39.7% | 1 | 60.5K | 32.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using REI Co-op’s and Zpacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **REI Co-op**: Measured on the search term “rei co-op”. - **Zpacks**: Measured on the search term “zpacks”. - [REI Co-op profile](/demand/global-en/brands/rei-coop) - [Zpacks profile](/demand/global-en/brands/zpacks) - [All backpacking tent brands worldwide](/demand/global-en/categories/backpacking-tent-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is REI Co-op or Zpacks more popular in search? In September 2026, REI Co-op had more branded searches than Zpacks among backpacking tent brands worldwide. REI Co-op had about 74,000 branded searches, while Zpacks had 60,500. REI Co-op made up 39.7% of all backpacking tent brand searches we track, and Zpacks accounted for 32.5%. ## Cite this page Brandwave. "REI Co-op vs Zpacks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rei-coop-vs-zpacks This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rei-coop-vs-zpacks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.