---
title: "REI Co-op vs Trekmates: Which is searched more?"
description: "Which is more popular in search, REI Co-op or Trekmates? Compare estimated monthly branded-search demand and Share of Search inside the Hiking pole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rei-coop-vs-trekmates"
publisher: "Brandwave"
---

# REI Co-op vs Trekmates: Which is searched more?

Which is more popular in search, REI Co-op or Trekmates? Compare estimated monthly branded-search demand and Share of Search inside the Hiking pole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: REI Co-op and Trekmates
- **Competitive set**: Hiking pole brands
- **Market**: Global
- **Month measured**: Aug 2026
- **REI Co-op Share of Search**: 17.6%
- **Trekmates Share of Search**: 0.56%

## Which is more popular in search, REI Co-op or Trekmates?

- In August 2026, REI Co-op had more branded searches than Trekmates among hiking pole brands worldwide. REI Co-op was estimated to have 90.5K branded searches compared to Trekmates’ 2.9K, and held a 17.6% Share of Search versus Trekmates’ 0.56%.
- REI Co-op was ahead of Trekmates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, REI Co-op’s estimated Share of Search among hiking pole brands worldwide moved from 14.9% to 17.6%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 11 months ending August 2026, Trekmates’ estimated Share of Search among hiking pole brands worldwide moved from 0.72% to 0.56%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

## How did search popularity change for hiking pole brands worldwide in August 2026?

- In August 2026, REI Co-op gained estimated Share of Search among hiking pole brands worldwide, from 15.1% to 17.6%.
- Estimated monthly branded searches for Trekmates worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## Month by month

| Month | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank | Trekmates estimated searches | Trekmates Share of Search | Trekmates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 14.9% | 2 | 3.6K | 0.72% | 5 |
| Nov 2025 | 110K | 17.6% | 2 | 3.6K | 0.58% | 5 |
| Dec 2025 | 110K | 17.2% | 2 | 2.9K | 0.45% | 6 |
| Jan 2026 | 90.5K | 14.2% | 2 | 3.6K | 0.57% | 5 |
| Feb 2026 | 74K | 14.2% | 2 | 2.4K | 0.46% | 6 |
| Mar 2026 | 90.5K | 17.3% | 2 | 2.9K | 0.55% | 6 |
| Apr 2026 | 74K | 15.2% | 2 | 2.9K | 0.59% | 6 |
| May 2026 | 90.5K | 17.9% | 2 | 2.9K | 0.58% | 6 |
| Jun 2026 | 74K | 17.6% | 2 | 2.4K | 0.57% | 6 |
| Jul 2026 | 74K | 15.1% | 2 | 2.9K | 0.59% | 6 |
| Aug 2026 | 90.5K | 17.6% | 2 | 2.9K | 0.56% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using REI Co-op’s and Trekmates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **REI Co-op**: Measured on the search term “rei co-op”.
- **Trekmates**: Measured on the search term “trekmates”.

- [REI Co-op profile](/demand/global-en/brands/rei-coop)
- [Trekmates profile](/demand/global-en/brands/trekmates)
- [All hiking pole brands worldwide](/demand/global-en/categories/hiking-pole-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, REI Co-op or Trekmates?

In August 2026, REI Co-op had more branded searches than Trekmates among hiking pole brands worldwide. REI Co-op was estimated to have 90.5K branded searches compared to Trekmates’ 2.9K, and held a 17.6% Share of Search versus Trekmates’ 0.56%.

## Cite this page

Brandwave. "REI Co-op vs Trekmates: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rei-coop-vs-trekmates

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rei-coop-vs-trekmates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.