--- title: "Regency Chess vs The Chess Store: Which is searched more?" description: "Is Regency Chess or The Chess Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/regency-chess-vs-the-chess-store" publisher: "Brandwave" --- # Regency Chess vs The Chess Store: Which is searched more? Is Regency Chess or The Chess Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Regency Chess and The Chess Store - **Competitive set**: Chess sets - **Market**: Global - **Month measured**: Sep 2026 - **Regency Chess Share of Search**: 6.8% - **The Chess Store Share of Search**: 7.7% ## Is Regency Chess or The Chess Store more popular in search? - In September 2026, The Chess Store had more branded searches than Regency Chess among chess sets worldwide. The Chess Store had about 1,000 branded searches, while Regency Chess had 880. The Chess Store made up 7.7% of all chess set searches we track, and Regency Chess accounted for 6.8%. - The lead changed hands once in the 12 months ending September 2026: The Chess Store took it in July 2026. - Across the 12 months ending September 2026, Regency Chess’ share of searches among chess sets worldwide moved from 8.4% to 6.8%, and its estimated monthly branded searches moved from 1.3K to 880. - Across the 12 months ending September 2026, The Chess Store’s share of searches among chess sets worldwide moved from 6.5% to 7.7%, and its estimated monthly branded searches held steady at 1K. ## Top chess sets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Regency Chess was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Chess Store was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Regency Chess and The Chess Store were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | House of Staunton | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Regency Chess | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Wholesale Chess | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | DGT | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | The Chess Store | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Chessbazaar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chess sets - Asked ChatGPT "Which chess set should I buy?": named none of the brands we track - Asked ChatGPT "What are the best chess set brands?": 1. House of Staunton, 2. Regency Chess, 3. DGT - Asked ChatGPT "What's the best chess set for a home game?": named none of the brands we track - Searched Google, AI Overview "chess sets": 1. House of Staunton, 2. Wholesale Chess, 3. The Chess Store - Searched Google, AI Overview "wooden chess set": 1. House of Staunton Not named in any answer: Chessbazaar. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for chess sets worldwide in September 2026? - In September 2026, The Chess Store overtook Regency Chess to rank 4th among chess sets worldwide, with 7.7% of the searches. - Estimated monthly branded searches for Regency Chess worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. ## Month by month | Month | Regency Chess estimated searches | Regency Chess Share of Search | Regency Chess rank | The Chess Store estimated searches | The Chess Store Share of Search | The Chess Store rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 8.4% | 4 | 1K | 6.5% | 5 | | Nov 2025 | 1.9K | 8.8% | 4 | 1.3K | 6.1% | 5 | | Dec 2025 | 1.9K | 7.7% | 4 | 1.9K | 7.7% | 5 | | Jan 2026 | 1.6K | 7% | 4 | 1.3K | 5.7% | 5 | | Feb 2026 | 1.3K | 7.8% | 4 | 1K | 6% | 5 | | Mar 2026 | 1.3K | 6.8% | 4 | 1K | 5.2% | 5 | | Apr 2026 | 1.3K | 5% | 4 | 880 | 3.4% | 6 | | May 2026 | 1K | 5.3% | 4 | 880 | 4.6% | 5 | | Jun 2026 | 1K | 5.4% | 4 | 1K | 5.4% | 5 | | Jul 2026 | 880 | 5.5% | 5 | 1K | 6.3% | 4 | | Aug 2026 | 1K | 6.8% | 4 | 1K | 6.8% | 5 | | Sep 2026 | 880 | 6.8% | 5 | 1K | 7.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Regency Chess’ and The Chess Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Regency Chess**: Measured on the search term “regency chess”. - **The Chess Store**: Measured on the search term “the chess store”. - [Regency Chess profile](/demand/global-en/brands/regency-chess) - [The Chess Store profile](/demand/global-en/brands/the-chess-store) - [All chess sets worldwide](/demand/global-en/categories/chess-sets): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Regency Chess or The Chess Store more popular in search? In September 2026, The Chess Store had more branded searches than Regency Chess among chess sets worldwide. The Chess Store had about 1,000 branded searches, while Regency Chess had 880. The Chess Store made up 7.7% of all chess set searches we track, and Regency Chess accounted for 6.8%. ## Cite this page Brandwave. "Regency Chess vs The Chess Store: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/regency-chess-vs-the-chess-store This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/regency-chess-vs-the-chess-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.