--- title: "Refinitiv vs Unit21: Which is searched more?" description: "Is Refinitiv or Unit21 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Anti money laundering platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/refinitiv-vs-unit21" publisher: "Brandwave" --- # Refinitiv vs Unit21: Which is searched more? Is Refinitiv or Unit21 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Anti money laundering platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Refinitiv and Unit21 - **Competitive set**: Anti money laundering platforms - **Market**: Global - **Month measured**: Sep 2026 - **Refinitiv Share of Search**: 19.2% - **Unit21 Share of Search**: 43% ## Is Refinitiv or Unit21 more popular in search? - In September 2026, Unit21 had more branded searches than Refinitiv among anti money laundering platforms worldwide. Unit21 had about 74,000 branded searches, while Refinitiv had 33,100. Unit21 made up 43% of all anti money laundering platform searches we track, and Refinitiv accounted for 19.2%. - Unit21 was ahead of Refinitiv in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Refinitiv’s share of searches among anti money laundering platforms worldwide moved from 27.7% to 19.2%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 12 months ending September 2026, Unit21’s share of searches among anti money laundering platforms worldwide moved from 27.7% to 43%, and its estimated monthly branded searches moved from 49.5K to 74K. ## Top anti money laundering platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Unit21 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Refinitiv did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NICE Actimize | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ComplyAdvantage | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Unit21 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Napier AI | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Fenergo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Flagright | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Refinitiv | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chainalysis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Feedzai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about anti money laundering platforms - Asked ChatGPT "Which anti money laundering platform should I use?": 1. Unit21, 2. ComplyAdvantage, 3. NICE Actimize, 4. Flagright - Asked ChatGPT "What are the best anti money laundering platforms?": 1. NICE Actimize, 2. ComplyAdvantage, 3. Unit21, 4. Napier AI - Asked ChatGPT "What's the best anti money laundering platform for a compliance team?": 1. NICE Actimize, 2. ComplyAdvantage, 3. Unit21, 4. Fenergo - Searched Google, AI Overview "anti money laundering platforms": 1. NICE Actimize, 2. Napier AI, 3. Flagright - Searched Google, AI Overview "best aml software": 1. NICE Actimize, 2. ComplyAdvantage, 3. Fenergo Not named in any answer: Refinitiv, Chainalysis and Feedzai. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for anti money laundering platforms worldwide in September 2026? - In September 2026, Refinitiv gained share of searches among anti money laundering platforms worldwide, from 17.2% to 19.2%. - In September 2026, Unit21 lost share of searches among anti money laundering platforms worldwide, from 47% to 43%. ## Month by month | Month | Refinitiv estimated searches | Refinitiv Share of Search | Refinitiv rank | Unit21 estimated searches | Unit21 Share of Search | Unit21 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 27.7% | 1 | 49.5K | 27.7% | 2 | | Nov 2025 | 40.5K | 25% | 2 | 49.5K | 30.6% | 1 | | Dec 2025 | 33.1K | 21.7% | 2 | 60.5K | 39.7% | 1 | | Jan 2026 | 40.5K | 23.4% | 2 | 60.5K | 35% | 1 | | Feb 2026 | 40.5K | 23.9% | 2 | 60.5K | 35.7% | 1 | | Mar 2026 | 49.5K | 26.4% | 2 | 60.5K | 32.3% | 1 | | Apr 2026 | 40.5K | 23.3% | 2 | 60.5K | 34.8% | 1 | | May 2026 | 33.1K | 20.1% | 2 | 60.5K | 36.8% | 1 | | Jun 2026 | 33.1K | 21% | 2 | 60.5K | 38.3% | 1 | | Jul 2026 | 27.1K | 16.6% | 2 | 74K | 45.3% | 1 | | Aug 2026 | 27.1K | 17.2% | 2 | 74K | 47% | 1 | | Sep 2026 | 33.1K | 19.2% | 2 | 74K | 43% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Refinitiv’s and Unit21’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Refinitiv**: Measured on the search term “refinitiv”. - **Unit21**: Measured on the search term “unit21”. - [Refinitiv profile](/demand/global-en/brands/refinitiv) - [Unit21 profile](/demand/global-en/brands/unit21) - [All anti money laundering platforms worldwide](/demand/global-en/categories/anti-money-laundering-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Refinitiv or Unit21 more popular in search? In September 2026, Unit21 had more branded searches than Refinitiv among anti money laundering platforms worldwide. Unit21 had about 74,000 branded searches, while Refinitiv had 33,100. Unit21 made up 43% of all anti money laundering platform searches we track, and Refinitiv accounted for 19.2%. ## Cite this page Brandwave. "Refinitiv vs Unit21: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/refinitiv-vs-unit21 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/refinitiv-vs-unit21. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.