---
title: "Redken vs Revlon: Which is searched more?"
description: "Which is more popular in search, Redken or Revlon? Compare estimated monthly branded-search demand and Share of Search inside the Hair color brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/redken-vs-revlon"
publisher: "Brandwave"
---

# Redken vs Revlon: Which is searched more?

Which is more popular in search, Redken or Revlon? Compare estimated monthly branded-search demand and Share of Search inside the Hair color brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Redken and Revlon
- **Competitive set**: Hair color brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Redken Share of Search**: 54%
- **Revlon Share of Search**: 36.1%

## Which is more popular in search, Redken or Revlon?

- In September 2026, Redken had more branded searches than Revlon among hair color brands worldwide. Redken was estimated to have 301K branded searches compared to Revlon’s 201K, and held a 54% Share of Search versus Revlon’s 36.1%.
- Redken was ahead of Revlon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Redken’s estimated Share of Search among hair color brands worldwide moved from 49.4% to 54%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Revlon’s estimated Share of Search among hair color brands worldwide moved from 40.4% to 36.1%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for hair color brands worldwide in September 2026?

- Revlon’s estimated Share of Search among hair color brands worldwide has gained ground for 3 months in a row, from 31.7% to 36.1% in September 2026.

## Month by month

| Month | Redken estimated searches | Redken Share of Search | Redken rank | Revlon estimated searches | Revlon Share of Search | Revlon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 49.4% | 1 | 246K | 40.4% | 2 |
| Nov 2025 | 368K | 55.2% | 1 | 246K | 36.9% | 2 |
| Dec 2025 | 368K | 54.6% | 1 | 246K | 36.5% | 2 |
| Jan 2026 | 368K | 54.6% | 1 | 246K | 36.5% | 2 |
| Feb 2026 | 301K | 54.1% | 1 | 201K | 36.1% | 2 |
| Mar 2026 | 368K | 58.4% | 1 | 201K | 31.9% | 2 |
| Apr 2026 | 301K | 53.9% | 1 | 201K | 36% | 2 |
| May 2026 | 301K | 54.7% | 1 | 201K | 36.5% | 2 |
| Jun 2026 | 301K | 57.9% | 1 | 165K | 31.7% | 2 |
| Jul 2026 | 301K | 53.2% | 1 | 201K | 35.5% | 2 |
| Aug 2026 | 301K | 53.7% | 1 | 201K | 35.8% | 2 |
| Sep 2026 | 301K | 54% | 1 | 201K | 36.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Redken’s and Revlon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Redken**: Measured on the search term “redken”.
- **Revlon**: Measured on the search term “revlon”.

- [Redken profile](/demand/global-en/brands/redken)
- [Revlon profile](/demand/global-en/brands/revlon)
- [All hair color brands worldwide](/demand/global-en/categories/hair-color-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Redken or Revlon?

In September 2026, Redken had more branded searches than Revlon among hair color brands worldwide. Redken was estimated to have 301K branded searches compared to Revlon’s 201K, and held a 54% Share of Search versus Revlon’s 36.1%.

## Cite this page

Brandwave. "Redken vs Revlon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/redken-vs-revlon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/redken-vs-revlon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.