---
title: "Redfin vs Rightmove: Which is more popular by branded search?"
description: "Which is more popular in search, Redfin or Rightmove? Compare estimated monthly branded-search demand and Share of Search inside the Real estate marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/redfin-vs-rightmove"
publisher: "Brandwave"
---

# Redfin vs Rightmove: Which is more popular by branded search?

Which is more popular in search, Redfin or Rightmove? Compare estimated monthly branded-search demand and Share of Search inside the Real estate marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Redfin and Rightmove
- **Competitive set**: Real estate marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Redfin Share of Search**: 5.5%
- **Rightmove Share of Search**: 27.5%

## Which is more popular in search, Redfin or Rightmove?

- In August 2026, Rightmove had more branded searches than Redfin among real estate marketplaces worldwide. Rightmove was estimated to have 11.1M branded searches compared to Redfin’s 2.2M, and held a 27.5% Share of Search versus Redfin’s 5.5%.
- Rightmove was ahead of Redfin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide moved from 6.3% to 5.5%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Rightmove’s estimated Share of Search among real estate marketplaces worldwide moved from 31% to 27.5%, and its estimated monthly branded searches held steady at 11.1M.

## How did search popularity change for real estate marketplaces worldwide in August 2026?

Neither Redfin nor Rightmove moved beyond provider rounding among real estate marketplaces in Aug 2026.

## Month by month

| Month | Redfin estimated searches | Redfin Share of Search | Redfin rank | Rightmove estimated searches | Rightmove Share of Search | Rightmove rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 6.3% | 3 | 11.1M | 31% | 2 |
| Nov 2025 | 1.8M | 5.2% | 3 | 11.1M | 31.4% | 2 |
| Dec 2025 | 1.8M | 6.3% | 3 | 9.1M | 31.3% | 2 |
| Jan 2026 | 2.2M | 5.9% | 3 | 13.6M | 35.5% | 2 |
| Feb 2026 | 2.2M | 6.2% | 3 | 11.1M | 30.9% | 2 |
| Mar 2026 | 2.7M | 6.2% | 3 | 13.6M | 30.9% | 2 |
| Apr 2026 | 2.2M | 5.6% | 3 | 11.1M | 27.6% | 2 |
| May 2026 | 2.2M | 5.6% | 3 | 11.1M | 27.6% | 2 |
| Jun 2026 | 2.2M | 5.6% | 3 | 11.1M | 27.7% | 2 |
| Jul 2026 | 2.2M | 5.5% | 3 | 11.1M | 27.5% | 2 |
| Aug 2026 | 2.2M | 5.5% | 3 | 11.1M | 27.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Redfin’s and Rightmove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Redfin**: Measured on the search term “redfin”.
- **Rightmove**: Measured on the search term “rightmove”.

- [Redfin profile](/demand/global-en/brands/redfin)
- [Rightmove profile](/demand/global-en/brands/rightmove)
- [All real estate marketplaces worldwide](/demand/global-en/categories/real-estate-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Redfin or Rightmove?

In August 2026, Rightmove had more branded searches than Redfin among real estate marketplaces worldwide. Rightmove was estimated to have 11.1M branded searches compared to Redfin’s 2.2M, and held a 27.5% Share of Search versus Redfin’s 5.5%.

## Cite this page

Brandwave. "Redfin vs Rightmove: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/redfin-vs-rightmove

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/redfin-vs-rightmove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.