---
title: "Reddit vs Threads: Which is searched more?"
description: "Which is more popular in search, Reddit or Threads? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/reddit-vs-threads"
publisher: "Brandwave"
---

# Reddit vs Threads: Which is searched more?

Which is more popular in search, Reddit or Threads? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Reddit and Threads
- **Competitive set**: Social media platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Reddit Share of Search**: 1.9%
- **Threads Share of Search**: 0.21%

## Which is more popular in search, Reddit or Threads?

- In September 2026, Reddit had more branded searches than Threads among social media platforms worldwide. Reddit was estimated to have 55.6M branded searches compared to Threads’ 6.1M, and held a 1.9% Share of Search versus Threads’ 0.21%.
- Reddit was ahead of Threads in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Reddit’s estimated Share of Search among social media platforms worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 45.5M to 55.6M.
- Across the 12 months ending September 2026, Threads’ estimated Share of Search among social media platforms worldwide moved from 0.13% to 0.21%, and its estimated monthly branded searches moved from 4.1M to 6.1M.

## How did search popularity change for social media platforms worldwide in September 2026?

- In September 2026, Reddit fell from 6th to 7th among social media platforms worldwide.
- Estimated monthly branded searches for Threads worldwide rose 49.6% over 12 measured months, from 4.1M to 6.1M in September 2026.

## Month by month

| Month | Reddit estimated searches | Reddit Share of Search | Reddit rank | Threads estimated searches | Threads Share of Search | Threads rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 45.5M | 1.4% | 7 | 4.1M | 0.13% | 9 |
| Nov 2025 | 45.5M | 1.6% | 7 | 4.1M | 0.14% | 9 |
| Dec 2025 | 45.5M | 1.4% | 7 | 4.1M | 0.13% | 9 |
| Jan 2026 | 55.6M | 1.9% | 7 | 5M | 0.17% | 9 |
| Feb 2026 | 55.6M | 1.9% | 7 | 4.1M | 0.14% | 9 |
| Mar 2026 | 55.6M | 1.7% | 7 | 5M | 0.15% | 9 |
| Apr 2026 | 55.6M | 1.9% | 7 | 5M | 0.17% | 9 |
| May 2026 | 55.6M | 1.9% | 7 | 5M | 0.17% | 9 |
| Jun 2026 | 55.6M | 1.9% | 7 | 6.1M | 0.21% | 9 |
| Jul 2026 | 55.6M | 1.9% | 7 | 6.1M | 0.21% | 9 |
| Aug 2026 | 68M | 2.3% | 6 | 6.1M | 0.21% | 9 |
| Sep 2026 | 55.6M | 1.9% | 7 | 6.1M | 0.21% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Reddit’s and Threads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Reddit**: Measured on the search term “reddit”.
- **Threads**: Measured on the search term “threads”.

- [Reddit profile](/demand/global-en/brands/reddit)
- [Threads profile](/demand/global-en/brands/threads)
- [All social media platforms worldwide](/demand/global-en/categories/social-media-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Reddit or Threads?

In September 2026, Reddit had more branded searches than Threads among social media platforms worldwide. Reddit was estimated to have 55.6M branded searches compared to Threads’ 6.1M, and held a 1.9% Share of Search versus Threads’ 0.21%.

## Cite this page

Brandwave. "Reddit vs Threads: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/reddit-vs-threads

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/reddit-vs-threads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.