---
title: "Red Heart vs StyleCraft: Which is more popular by branded search?"
description: "Which is more popular in search, Red Heart or StyleCraft? Compare estimated monthly branded-search demand and Share of Search inside the Knitting yarn set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/red-heart-vs-stylecraft-clippers"
publisher: "Brandwave"
---

# Red Heart vs StyleCraft: Which is more popular by branded search?

Which is more popular in search, Red Heart or StyleCraft? Compare estimated monthly branded-search demand and Share of Search inside the Knitting yarn set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Red Heart and StyleCraft
- **Competitive set**: Knitting yarn
- **Market**: Global
- **Month measured**: Aug 2026
- **Red Heart Share of Search**: 16.8%
- **StyleCraft Share of Search**: 13.8%

## Which is more popular in search, Red Heart or StyleCraft?

- In August 2026, Red Heart had more branded searches than StyleCraft among knitting yarn worldwide. Red Heart was estimated to have 18.1K branded searches compared to StyleCraft’s 14.8K, and held a 16.8% Share of Search versus StyleCraft’s 13.8%.
- The lead changed hands 2 times in the 11 months ending August 2026: StyleCraft took it in May 2026, Red Heart took it in June 2026.
- Across the 11 months ending August 2026, Red Heart’s estimated Share of Search among knitting yarn worldwide moved from 20% to 16.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, StyleCraft’s estimated Share of Search among knitting yarn worldwide moved from 11% to 13.8%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for knitting yarn worldwide in August 2026?

- In August 2026, Red Heart lost estimated Share of Search among knitting yarn worldwide, from 17.4% to 16.8%.

## Month by month

| Month | Red Heart estimated searches | Red Heart Share of Search | Red Heart rank | StyleCraft estimated searches | StyleCraft Share of Search | StyleCraft rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 20% | 2 | 14.8K | 11% | 3 |
| Nov 2025 | 27.1K | 17.4% | 2 | 18.1K | 11.7% | 3 |
| Dec 2025 | 27.1K | 17.6% | 2 | 18.1K | 11.8% | 3 |
| Jan 2026 | 33.1K | 20% | 2 | 18.1K | 11% | 3 |
| Feb 2026 | 22.2K | 17.2% | 2 | 14.8K | 11.5% | 3 |
| Mar 2026 | 22.2K | 17% | 2 | 18.1K | 13.9% | 3 |
| Apr 2026 | 18.1K | 16.9% | 2 | 14.8K | 13.8% | 3 |
| May 2026 | 14.8K | 14.9% | 3 | 14.8K | 14.9% | 2 |
| Jun 2026 | 18.1K | 19.9% | 2 | 12.1K | 13.3% | 3 |
| Jul 2026 | 18.1K | 17.4% | 2 | 14.8K | 14.2% | 3 |
| Aug 2026 | 18.1K | 16.8% | 2 | 14.8K | 13.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Red Heart’s and StyleCraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Red Heart**: Measured on the search term “red heart yarn”.
- **StyleCraft**: Measured on the search terms “stylecraft clippers” and “stylecraftus com”, summed into one figure.

- [Red Heart profile](/demand/global-en/brands/red-heart)
- [StyleCraft profile](/demand/global-en/brands/stylecraft-clippers)
- [All knitting yarn worldwide](/demand/global-en/categories/knitting-yarn): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Red Heart or StyleCraft?

In August 2026, Red Heart had more branded searches than StyleCraft among knitting yarn worldwide. Red Heart was estimated to have 18.1K branded searches compared to StyleCraft’s 14.8K, and held a 16.8% Share of Search versus StyleCraft’s 13.8%.

## Cite this page

Brandwave. "Red Heart vs StyleCraft: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/red-heart-vs-stylecraft-clippers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/red-heart-vs-stylecraft-clippers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.