---
title: "Red Cross vs St John Ambulance: Which is more popular by branded search?"
description: "Which is more popular in search, Red Cross or St John Ambulance? Compare estimated monthly branded-search demand and Share of Search inside the First aid training set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/red-cross-vs-st-john-ambulance"
publisher: "Brandwave"
---

# Red Cross vs St John Ambulance: Which is more popular by branded search?

Which is more popular in search, Red Cross or St John Ambulance? Compare estimated monthly branded-search demand and Share of Search inside the First aid training set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Red Cross and St John Ambulance
- **Competitive set**: First aid training
- **Market**: Global
- **Month measured**: Aug 2026
- **Red Cross Share of Search**: 79.6%
- **St John Ambulance Share of Search**: 19.2%

## Which is more popular in search, Red Cross or St John Ambulance?

- In August 2026, Red Cross had more branded searches than St John Ambulance among first aid training worldwide. Red Cross was estimated to have 375K branded searches compared to St John Ambulance’s 90.5K, and held a 79.6% Share of Search versus St John Ambulance’s 19.2%.
- Red Cross was ahead of St John Ambulance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide moved from 82.8% to 79.6%, and its estimated monthly branded searches moved from 557K to 375K.
- Across the 11 months ending August 2026, St John Ambulance’s estimated Share of Search among first aid training worldwide moved from 16.4% to 19.2%, and its estimated monthly branded searches moved from 110K to 90.5K.

## How did search popularity change for first aid training worldwide in August 2026?

- St John Ambulance’s estimated Share of Search among first aid training worldwide has lost ground for 3 months in a row, from 22.4% to 19.2% in August 2026.
- Estimated monthly branded searches for Red Cross worldwide fell 32.7% over 11 measured months, from 557K to 375K in August 2026.

## Month by month

| Month | Red Cross estimated searches | Red Cross Share of Search | Red Cross rank | St John Ambulance estimated searches | St John Ambulance Share of Search | St John Ambulance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 557K | 82.8% | 1 | 110K | 16.4% | 2 |
| Nov 2025 | 557K | 82.8% | 1 | 110K | 16.4% | 2 |
| Dec 2025 | 455K | 85.2% | 1 | 74K | 13.8% | 2 |
| Jan 2026 | 558K | 82.6% | 1 | 110K | 16.3% | 2 |
| Feb 2026 | 680K | 85.3% | 1 | 110K | 13.8% | 2 |
| Mar 2026 | 681K | 82.7% | 1 | 135K | 16.4% | 2 |
| Apr 2026 | 457K | 79.7% | 1 | 110K | 19.2% | 2 |
| May 2026 | 375K | 76.4% | 1 | 110K | 22.4% | 2 |
| Jun 2026 | 375K | 76.3% | 1 | 110K | 22.4% | 2 |
| Jul 2026 | 375K | 79.7% | 1 | 90.5K | 19.3% | 2 |
| Aug 2026 | 375K | 79.6% | 1 | 90.5K | 19.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Red Cross’ and St John Ambulance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Red Cross**: Measured on the search terms “red cross” and “red cross first aid”, summed into one figure.
- **St John Ambulance**: Measured on the search term “st john ambulance”.

- [Red Cross profile](/demand/global-en/brands/red-cross)
- [St John Ambulance profile](/demand/global-en/brands/st-john-ambulance)
- [All first aid training worldwide](/demand/global-en/categories/first-aid-training): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Red Cross or St John Ambulance?

In August 2026, Red Cross had more branded searches than St John Ambulance among first aid training worldwide. Red Cross was estimated to have 375K branded searches compared to St John Ambulance’s 90.5K, and held a 79.6% Share of Search versus St John Ambulance’s 19.2%.

## Cite this page

Brandwave. "Red Cross vs St John Ambulance: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/red-cross-vs-st-john-ambulance

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/red-cross-vs-st-john-ambulance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.