--- title: "Red Antler vs Siegel+Gale: Which is searched more?" description: "Is Red Antler or Siegel+Gale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand strategy agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/red-antler-vs-siegel-gale" publisher: "Brandwave" --- # Red Antler vs Siegel+Gale: Which is searched more? Is Red Antler or Siegel+Gale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand strategy agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Red Antler and Siegel+Gale - **Competitive set**: Brand strategy agencies - **Market**: Global - **Month measured**: Sep 2026 - **Red Antler Share of Search**: 6.1% - **Siegel+Gale Share of Search**: 2.4% ## Is Red Antler or Siegel+Gale more popular in search? - In September 2026, Red Antler had more branded searches than Siegel+Gale among brand strategy agencies worldwide. Red Antler had about 4,400 branded searches, while Siegel+Gale had 1,720. Red Antler made up 6.1% of all brand strategy agency searches we track, and Siegel+Gale accounted for 2.4%. - Red Antler was ahead of Siegel+Gale in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Red Antler’s share of searches among brand strategy agencies worldwide moved from 7.8% to 6.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending September 2026, Siegel+Gale’s share of searches among brand strategy agencies worldwide moved from 3.1% to 2.4%, and its estimated monthly branded searches moved from 2.6K to 1.7K. ## Top brand strategy agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Siegel+Gale was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Red Antler was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Siegel+Gale was listed before Red Antler in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Prophet | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Siegel+Gale | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wolff Olins | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | COLLINS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Landor | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Red Antler | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Interbrand | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | FutureBrand | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Pentagram | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about brand strategy agencies - Asked ChatGPT "Which brand strategy agency should I hire?": 1. Prophet, 2. COLLINS, 3. Red Antler, 4. Siegel+Gale - Asked ChatGPT "What are the best brand strategy agencies?": 1. Prophet, 2. Wolff Olins, 3. Interbrand, 4. Landor, 5. Siegel+Gale, 6. COLLINS, 7. Red Antler, 8. FutureBrand, 9. Pentagram - Asked ChatGPT "What's the best brand strategy agency for a brand refresh?": 1. Wolff Olins, 2. Prophet, 3. COLLINS, 4. Interbrand, 5. Siegel+Gale - Searched Google, AI Overview "brand strategy agencies": 1. Siegel+Gale, 2. Landor, 3. Red Antler, 4. FutureBrand - Searched Google, AI Overview "brand positioning agency": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand strategy agencies worldwide in September 2026? - In September 2026, Siegel+Gale lost share of searches among brand strategy agencies worldwide, from 3.1% to 2.4%. - In September 2026, Red Antler lost share of searches among brand strategy agencies worldwide, from 6.8% to 6.1%. ## Month by month | Month | Red Antler estimated searches | Red Antler Share of Search | Red Antler rank | Siegel+Gale estimated searches | Siegel+Gale Share of Search | Siegel+Gale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 7.8% | 5 | 2.6K | 3.1% | 7 | | Nov 2025 | 5.4K | 7% | 5 | 2.3K | 3% | 6 | | Dec 2025 | 5.4K | 7.5% | 5 | 2.6K | 3.6% | 6 | | Jan 2026 | 5.4K | 7% | 5 | 2.9K | 3.8% | 7 | | Feb 2026 | 5.4K | 7.7% | 5 | 2.9K | 4.2% | 7 | | Mar 2026 | 5.4K | 7% | 5 | 2.6K | 3.4% | 7 | | Apr 2026 | 4.4K | 5.8% | 5 | 2.5K | 3.3% | 7 | | May 2026 | 4.4K | 5.9% | 5 | 2.2K | 2.9% | 7 | | Jun 2026 | 4.4K | 6.1% | 5 | 2K | 2.8% | 7 | | Jul 2026 | 4.4K | 6.6% | 5 | 2K | 3% | 7 | | Aug 2026 | 4.4K | 6.8% | 5 | 2K | 3.1% | 7 | | Sep 2026 | 4.4K | 6.1% | 5 | 1.7K | 2.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Red Antler’s and Siegel+Gale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Red Antler**: Measured on the search term “red antler”. - **Siegel+Gale**: Measured on the search terms “siegel & gale”, “siegel gale” and “siegelgale”, summed into one figure. - [Red Antler profile](/demand/global-en/brands/red-antler) - [Siegel+Gale profile](/demand/global-en/brands/siegel-gale) - [All brand strategy agencies worldwide](/demand/global-en/categories/brand-strategy-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Red Antler or Siegel+Gale more popular in search? In September 2026, Red Antler had more branded searches than Siegel+Gale among brand strategy agencies worldwide. Red Antler had about 4,400 branded searches, while Siegel+Gale had 1,720. Red Antler made up 6.1% of all brand strategy agency searches we track, and Siegel+Gale accounted for 2.4%. ## Cite this page Brandwave. "Red Antler vs Siegel+Gale: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/red-antler-vs-siegel-gale This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/red-antler-vs-siegel-gale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.