---
title: "Recurly vs Zuora: Which is more popular by branded search?"
description: "Which is more popular in search, Recurly or Zuora? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/recurly-vs-zuora"
publisher: "Brandwave"
---

# Recurly vs Zuora: Which is more popular by branded search?

Which is more popular in search, Recurly or Zuora? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Recurly and Zuora
- **Competitive set**: Subscription billing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Recurly Share of Search**: 11%
- **Zuora Share of Search**: 24.1%

## Which is more popular in search, Recurly or Zuora?

- In August 2026, Zuora had more branded searches than Recurly among subscription billing platforms worldwide. Zuora was estimated to have 15K branded searches compared to Recurly’s 6.8K, and held a 24.1% Share of Search versus Recurly’s 11%.
- Zuora was ahead of Recurly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing platforms worldwide moved from 15.6% to 11%, and its estimated monthly branded searches moved from 10K to 6.8K.
- Across the 11 months ending August 2026, Zuora’s estimated Share of Search among subscription billing platforms worldwide moved from 28.6% to 24.1%, and its estimated monthly branded searches moved from 18.4K to 15K.

## How did search popularity change for subscription billing platforms worldwide in August 2026?

- In August 2026, Zuora gained estimated Share of Search among subscription billing platforms worldwide, from 20.7% to 24.1%.
- In August 2026, Recurly rose from 4th to 3rd among subscription billing platforms worldwide.

## Month by month

| Month | Recurly estimated searches | Recurly Share of Search | Recurly rank | Zuora estimated searches | Zuora Share of Search | Zuora rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10K | 15.6% | 3 | 18.4K | 28.6% | 2 |
| Nov 2025 | 8.2K | 14.2% | 3 | 15.1K | 26.2% | 2 |
| Dec 2025 | 6.7K | 12% | 4 | 15.1K | 26.8% | 2 |
| Jan 2026 | 8.2K | 13.9% | 4 | 15.1K | 25.5% | 2 |
| Feb 2026 | 8.3K | 14.3% | 3 | 15.1K | 26.1% | 2 |
| Mar 2026 | 8.3K | 12% | 3 | 18.4K | 26.8% | 2 |
| Apr 2026 | 6.7K | 12% | 4 | 15K | 26.8% | 2 |
| May 2026 | 6.8K | 12% | 3 | 15.1K | 26.8% | 2 |
| Jun 2026 | 5.5K | 10% | 4 | 15.1K | 27.5% | 2 |
| Jul 2026 | 6.7K | 11.3% | 4 | 12.3K | 20.7% | 2 |
| Aug 2026 | 6.8K | 11% | 3 | 15K | 24.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Recurly’s and Zuora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Recurly**: Measured on the search terms “recurly”, “recurly app”, “recurly com”, “recurly software”, “recurly subscription billing” and “subscription billing recurly”, summed into one figure.
- **Zuora**: Measured on the search terms “subscription billing zuora”, “zuora”, “zuora app”, “zuora com”, “zuora software” and “zuora subscription billing”, summed into one figure.

- [Recurly profile](/demand/global-en/brands/recurly)
- [Zuora profile](/demand/global-en/brands/zuora)
- [All subscription billing platforms worldwide](/demand/global-en/categories/subscription-billing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Recurly or Zuora?

In August 2026, Zuora had more branded searches than Recurly among subscription billing platforms worldwide. Zuora was estimated to have 15K branded searches compared to Recurly’s 6.8K, and held a 24.1% Share of Search versus Recurly’s 11%.

## Cite this page

Brandwave. "Recurly vs Zuora: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/recurly-vs-zuora

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/recurly-vs-zuora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.