---
title: "Recharge vs Subbly: Which is more popular by branded search?"
description: "Which is more popular in search, Recharge or Subbly? Compare estimated monthly branded-search demand and Share of Search inside the Subscription box platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/recharge-vs-subbly"
publisher: "Brandwave"
---

# Recharge vs Subbly: Which is more popular by branded search?

Which is more popular in search, Recharge or Subbly? Compare estimated monthly branded-search demand and Share of Search inside the Subscription box platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Recharge and Subbly
- **Competitive set**: Subscription box platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Recharge Share of Search**: 15.2%
- **Subbly Share of Search**: 18.8%

## Which is more popular in search, Recharge or Subbly?

- In August 2026, Subbly had more branded searches than Recharge among subscription box platforms worldwide. Subbly was estimated to have 1.3K branded searches compared to Recharge’s 1.1K, and held an 18.8% Share of Search versus Recharge’s 15.2%.
- Subbly was ahead of Recharge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription box platforms worldwide moved from 11.6% to 15.2%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
- Across the 11 months ending August 2026, Subbly’s estimated Share of Search among subscription box platforms worldwide moved from 16.7% to 18.8%, and its estimated monthly branded searches moved from 1.9K to 1.3K.

## How did search popularity change for subscription box platforms worldwide in August 2026?

- Estimated monthly branded searches for Subbly worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
- Estimated monthly branded searches for Recharge worldwide fell 20.5% over 11 measured months, from 1.3K to 1.1K in August 2026.

## Month by month

| Month | Recharge estimated searches | Recharge Share of Search | Recharge rank | Subbly estimated searches | Subbly Share of Search | Subbly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 11.6% | 3 | 1.9K | 16.7% | 2 |
| Nov 2025 | 1.1K | 7.9% | 3 | 1.9K | 13.2% | 2 |
| Dec 2025 | 1.1K | 6.7% | 3 | 2.4K | 14.2% | 2 |
| Jan 2026 | 1.3K | 10.9% | 3 | 2.9K | 24% | 2 |
| Feb 2026 | 1.3K | 12.2% | 3 | 2.4K | 23.2% | 2 |
| Mar 2026 | 1.3K | 12.3% | 3 | 2.4K | 22.3% | 2 |
| Apr 2026 | 1.3K | 14.9% | 3 | 1.6K | 18.9% | 2 |
| May 2026 | 1.1K | 13.1% | 3 | 1.6K | 19.3% | 2 |
| Jun 2026 | 1.1K | 15.2% | 3 | 1.3K | 18.1% | 2 |
| Jul 2026 | 1K | 14.7% | 3 | 1.3K | 18.7% | 2 |
| Aug 2026 | 1.1K | 15.2% | 3 | 1.3K | 18.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Recharge’s and Subbly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Recharge**: Measured on the search terms “recharge subscriptions” and “recharge subscriptions shopify”, summed into one figure.
- **Subbly**: Measured on the search term “subbly”.

- [Recharge profile](/demand/global-en/brands/recharge)
- [Subbly profile](/demand/global-en/brands/subbly)
- [All subscription box platforms worldwide](/demand/global-en/categories/subscription-box-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Recharge or Subbly?

In August 2026, Subbly had more branded searches than Recharge among subscription box platforms worldwide. Subbly was estimated to have 1.3K branded searches compared to Recharge’s 1.1K, and held an 18.8% Share of Search versus Recharge’s 15.2%.

## Cite this page

Brandwave. "Recharge vs Subbly: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/recharge-vs-subbly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/recharge-vs-subbly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.