--- title: "Recast vs SegmentStream: Which is searched more?" description: "Is Recast or SegmentStream more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/recast-vs-segmentstream" publisher: "Brandwave" --- # Recast vs SegmentStream: Which is searched more? Is Recast or SegmentStream more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Recast and SegmentStream - **Competitive set**: Marketing mix modeling platforms - **Market**: Global - **Month measured**: Sep 2026 - **Recast Share of Search**: 1.4% - **SegmentStream Share of Search**: 1.1% ## Is Recast or SegmentStream more popular in search? - In September 2026, Recast had more branded searches than SegmentStream among marketing mix modeling platforms worldwide. Recast had about 270 branded searches, while SegmentStream had 210. Recast made up 1.4% of all marketing mix modeling platform searches we track, and SegmentStream accounted for 1.1%. - The lead changed hands 4 times in the 12 months ending September 2026: SegmentStream took it in November 2025, Recast took it in December 2025, SegmentStream took it in March 2026, Recast took it in July 2026. - Across the 12 months ending September 2026, Recast’s share of searches among marketing mix modeling platforms worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 330 to 270. - Across the 12 months ending September 2026, SegmentStream’s share of searches among marketing mix modeling platforms worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 320 to 210. ## Top marketing mix modeling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Recast was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SegmentStream was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Recast was listed before SegmentStream in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Meridian | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meta Robyn | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Measured | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Recast | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Analytic Partners | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sellforte | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Keen Decision Systems | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | SegmentStream | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | PyMC-Marketing | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | LiftLab | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Lifesight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mutinex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paramark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing mix modeling platforms - Asked ChatGPT "Which marketing mix modeling platform should I use?": 1. Google Meridian, 2. Meta Robyn, 3. Recast, 4. PyMC-Marketing - Asked ChatGPT "What are the best marketing mix modeling platforms?": 1. Google Meridian, 2. Meta Robyn, 3. Analytic Partners, 4. Measured, 5. Keen Decision Systems, 6. Sellforte, 7. Recast, 8. SegmentStream - Asked ChatGPT "What's the best marketing mix modeling platform for budget allocation decisions?": 1. Google Meridian, 2. Recast, 3. Measured, 4. Analytic Partners, 5. SegmentStream, 6. LiftLab - Searched Google, AI Overview "marketing mix modeling platform": 1. Meta Robyn, 2. Google Meridian, 3. Sellforte - Searched Google, AI Overview "best mmm platform": 1. Measured, 2. Analytic Partners, 3. Sellforte, 4. Recast, 5. Google Meridian, 6. Meta Robyn, 7. PyMC-Marketing Not named in any answer: Lifesight, Mutinex and Paramark. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing mix modeling platforms worldwide in September 2026? - In September 2026, SegmentStream rose from 12th to 11th among marketing mix modeling platforms worldwide. - Estimated monthly branded searches for Recast worldwide fell 18.2% over 12 measured months, from 330 to 270 in September 2026. ## Month by month | Month | Recast estimated searches | Recast Share of Search | Recast rank | SegmentStream estimated searches | SegmentStream Share of Search | SegmentStream rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 330 | 1.5% | 10 | 320 | 1.5% | 11 | | Nov 2025 | 300 | 1.5% | 11 | 590 | 3% | 9 | | Dec 2025 | 360 | 2.1% | 9 | 210 | 1.2% | 11 | | Jan 2026 | 350 | 1.7% | 9 | 170 | 0.84% | 11 | | Feb 2026 | 300 | 1.4% | 10 | 260 | 1.2% | 11 | | Mar 2026 | 340 | 1.6% | 11 | 480 | 2.3% | 10 | | Apr 2026 | 230 | 1.1% | 11 | 590 | 2.8% | 9 | | May 2026 | 280 | 1.4% | 11 | 480 | 2.4% | 9 | | Jun 2026 | 280 | 1.5% | 11 | 320 | 1.8% | 10 | | Jul 2026 | 280 | 1.5% | 10 | 260 | 1.4% | 11 | | Aug 2026 | 230 | 1.3% | 10 | 170 | 0.99% | 12 | | Sep 2026 | 270 | 1.4% | 10 | 210 | 1.1% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Recast’s and SegmentStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Recast**: Measured on the search terms “recast geolift” and “recast mmm”, summed into one figure. - **SegmentStream**: Measured on the search term “segmentstream”. - [Recast profile](/demand/global-en/brands/recast) - [SegmentStream profile](/demand/global-en/brands/segmentstream) - [All marketing mix modeling platforms worldwide](/demand/global-en/categories/marketing-mix-modeling-platforms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Recast or SegmentStream more popular in search? In September 2026, Recast had more branded searches than SegmentStream among marketing mix modeling platforms worldwide. Recast had about 270 branded searches, while SegmentStream had 210. Recast made up 1.4% of all marketing mix modeling platform searches we track, and SegmentStream accounted for 1.1%. ## Cite this page Brandwave. "Recast vs SegmentStream: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/recast-vs-segmentstream This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/recast-vs-segmentstream. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.