---
title: "Realtor.com vs Zillow: Which is searched more?"
description: "Which is more popular in search, Realtor.com or Zillow? Compare estimated monthly branded-search demand and Share of Search inside the Real estate marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/realtor-com-vs-zillow"
publisher: "Brandwave"
---

# Realtor.com vs Zillow: Which is searched more?

Which is more popular in search, Realtor.com or Zillow? Compare estimated monthly branded-search demand and Share of Search inside the Real estate marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Realtor.com and Zillow
- **Competitive set**: Real estate marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Realtor.com Share of Search**: 3.7%
- **Zillow Share of Search**: 61.6%

## Which is more popular in search, Realtor.com or Zillow?

- In August 2026, Zillow had more branded searches than Realtor.com among real estate marketplaces worldwide. Zillow was estimated to have 24.9M branded searches compared to Realtor.com’s 1.5M, and held a 61.6% Share of Search versus Realtor.com’s 3.7%.
- Zillow was ahead of Realtor.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Realtor.com’s estimated Share of Search among real estate marketplaces worldwide moved from 3.4% to 3.7%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Zillow’s estimated Share of Search among real estate marketplaces worldwide moved from 57% to 61.6%, and its estimated monthly branded searches moved from 20.4M to 24.9M.

## How did search popularity change for real estate marketplaces worldwide in August 2026?

- Estimated monthly branded searches for Realtor.com worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
- Estimated monthly branded searches for Zillow worldwide rose 22.1% over 11 measured months, from 20.4M to 24.9M in August 2026.

## Month by month

| Month | Realtor.com estimated searches | Realtor.com Share of Search | Realtor.com rank | Zillow estimated searches | Zillow Share of Search | Zillow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 3.4% | 4 | 20.4M | 57% | 1 |
| Nov 2025 | 1.2M | 3.4% | 4 | 20.4M | 57.7% | 1 |
| Dec 2025 | 1M | 3.4% | 4 | 16.6M | 56.8% | 1 |
| Jan 2026 | 1.2M | 3.2% | 4 | 20.4M | 53.3% | 1 |
| Feb 2026 | 1.2M | 3.4% | 4 | 20.4M | 56.7% | 1 |
| Mar 2026 | 1.5M | 3.4% | 4 | 24.9M | 56.6% | 1 |
| Apr 2026 | 1.2M | 3% | 4 | 24.9M | 61.8% | 1 |
| May 2026 | 1.2M | 3% | 4 | 24.9M | 61.8% | 1 |
| Jun 2026 | 1.2M | 3% | 4 | 24.9M | 62% | 1 |
| Jul 2026 | 1.5M | 3.7% | 4 | 24.9M | 61.6% | 1 |
| Aug 2026 | 1.5M | 3.7% | 4 | 24.9M | 61.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Realtor.com’s and Zillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Realtor.com**: Measured on the search term “realtor.com”.
- **Zillow**: Measured on the search term “zillow”.

- [Realtor.com profile](/demand/global-en/brands/realtor-com)
- [Zillow profile](/demand/global-en/brands/zillow)
- [All real estate marketplaces worldwide](/demand/global-en/categories/real-estate-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Realtor.com or Zillow?

In August 2026, Zillow had more branded searches than Realtor.com among real estate marketplaces worldwide. Zillow was estimated to have 24.9M branded searches compared to Realtor.com’s 1.5M, and held a 61.6% Share of Search versus Realtor.com’s 3.7%.

## Cite this page

Brandwave. "Realtor.com vs Zillow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/realtor-com-vs-zillow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/realtor-com-vs-zillow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.