---
title: "Razer vs SteelSeries: Which is more popular by branded search?"
description: "Which is more popular in search, Razer or SteelSeries? Compare estimated monthly branded-search demand and Share of Search inside the Gaming mouse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/razer-vs-steelseries"
publisher: "Brandwave"
---

# Razer vs SteelSeries: Which is more popular by branded search?

Which is more popular in search, Razer or SteelSeries? Compare estimated monthly branded-search demand and Share of Search inside the Gaming mouse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Razer and SteelSeries
- **Competitive set**: Gaming mouse brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Razer Share of Search**: 21.5%
- **SteelSeries Share of Search**: 13.5%

## Which is more popular in search, Razer or SteelSeries?

- In August 2026, Razer had more branded searches than SteelSeries among gaming mouse brands worldwide. Razer was estimated to have 885K branded searches compared to SteelSeries’ 555K, and held a 21.5% Share of Search versus SteelSeries’ 13.5%.
- Razer was ahead of SteelSeries in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming mouse brands worldwide moved from 22.1% to 21.5%, and its estimated monthly branded searches moved from 1M to 885K.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming mouse brands worldwide moved from 11.8% to 13.5%, and its estimated monthly branded searches moved from 557K to 555K.

## How did search popularity change for gaming mouse brands worldwide in August 2026?

- In August 2026, SteelSeries gained estimated Share of Search among gaming mouse brands worldwide, from 12.4% to 13.5%.
- In August 2026, Razer lost estimated Share of Search among gaming mouse brands worldwide, from 23.5% to 21.5%.

## Month by month

| Month | Razer estimated searches | Razer Share of Search | Razer rank | SteelSeries estimated searches | SteelSeries Share of Search | SteelSeries rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 22.1% | 2 | 557K | 11.8% | 4 |
| Nov 2025 | 1.3M | 24% | 2 | 681K | 12.9% | 4 |
| Dec 2025 | 1.3M | 23.9% | 2 | 682K | 12.9% | 4 |
| Jan 2026 | 1.3M | 23.1% | 2 | 681K | 12.4% | 4 |
| Feb 2026 | 1M | 23.9% | 2 | 556K | 12.7% | 4 |
| Mar 2026 | 1M | 22.9% | 2 | 555K | 12.2% | 4 |
| Apr 2026 | 866K | 21.6% | 2 | 456K | 11.4% | 4 |
| May 2026 | 867K | 21.7% | 2 | 455K | 11.4% | 4 |
| Jun 2026 | 851K | 21.5% | 2 | 455K | 11.5% | 4 |
| Jul 2026 | 864K | 23.5% | 2 | 455K | 12.4% | 4 |
| Aug 2026 | 885K | 21.5% | 2 | 555K | 13.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Razer’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Razer**: Measured on the search terms “gaming mouse razer”, “razer”, “razer com”, “razer deathadder”, “razer gaming mouse”, “razer kiyo”, “razer mouse”, “razer webcam” and “webcam razer”, summed into one figure.
- **SteelSeries**: Measured on the search terms “gaming mouse steelseries”, “steelseries”, “steelseries aerox” and “steelseries com”, summed into one figure.

- [Razer profile](/demand/global-en/brands/razer)
- [SteelSeries profile](/demand/global-en/brands/steelseries)
- [All gaming mouse brands worldwide](/demand/global-en/categories/gaming-mouse-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Razer or SteelSeries?

In August 2026, Razer had more branded searches than SteelSeries among gaming mouse brands worldwide. Razer was estimated to have 885K branded searches compared to SteelSeries’ 555K, and held a 21.5% Share of Search versus SteelSeries’ 13.5%.

## Cite this page

Brandwave. "Razer vs SteelSeries: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/razer-vs-steelseries

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/razer-vs-steelseries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.