---
title: "Raz-Kids vs Reading Eggs: Which is more popular by branded search?"
description: "Which is more popular in search, Raz-Kids or Reading Eggs? Compare estimated monthly branded-search demand and Share of Search inside the Reading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/raz-kids-vs-reading-eggs"
publisher: "Brandwave"
---

# Raz-Kids vs Reading Eggs: Which is more popular by branded search?

Which is more popular in search, Raz-Kids or Reading Eggs? Compare estimated monthly branded-search demand and Share of Search inside the Reading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Raz-Kids and Reading Eggs
- **Competitive set**: Reading apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Raz-Kids Share of Search**: 22.6%
- **Reading Eggs Share of Search**: 33.8%

## Which is more popular in search, Raz-Kids or Reading Eggs?

- In August 2026, Reading Eggs had more branded searches than Raz-Kids among reading apps worldwide. Reading Eggs was estimated to have 368K branded searches compared to Raz-Kids’ 246K, and held a 33.8% Share of Search versus Raz-Kids’ 22.6%.
- The lead changed hands 2 times in the 11 months ending August 2026: Raz-Kids took it in January 2026, Reading Eggs took it in February 2026.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide moved from 33.6% to 22.6%, and its estimated monthly branded searches moved from 673K to 246K.
- Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among reading apps worldwide moved from 33.6% to 33.8%, and its estimated monthly branded searches moved from 673K to 368K.

## How did search popularity change for reading apps worldwide in August 2026?

- In August 2026, Epic overtook Raz-Kids to take the highest estimated Share of Search among reading apps worldwide, at 33.8%.
- In August 2026, Reading Eggs lost estimated Share of Search among reading apps worldwide, from 49.8% to 33.8%.
- In August 2026, Raz-Kids lost estimated Share of Search among reading apps worldwide, from 27.3% to 22.6%.

## Month by month

| Month | Raz-Kids estimated searches | Raz-Kids Share of Search | Raz-Kids rank | Reading Eggs estimated searches | Reading Eggs Share of Search | Reading Eggs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 33.6% | 1 | 673K | 33.6% | 2 |
| Nov 2025 | 550K | 31.2% | 2 | 673K | 38.2% | 1 |
| Dec 2025 | 368K | 30.9% | 2 | 368K | 30.9% | 3 |
| Jan 2026 | 550K | 35.3% | 1 | 450K | 28.9% | 3 |
| Feb 2026 | 450K | 29.2% | 3 | 550K | 35.7% | 1 |
| Mar 2026 | 450K | 27.1% | 3 | 673K | 40.5% | 1 |
| Apr 2026 | 450K | 33.6% | 1 | 450K | 33.6% | 2 |
| May 2026 | 368K | 26.5% | 3 | 550K | 39.5% | 1 |
| Jun 2026 | 246K | 25.9% | 2 | 450K | 47.4% | 1 |
| Jul 2026 | 165K | 27.3% | 2 | 301K | 49.8% | 1 |
| Aug 2026 | 246K | 22.6% | 3 | 368K | 33.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Raz-Kids’ and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Raz-Kids**: Measured on the search term “razkids”.
- **Reading Eggs**: Measured on the search term “readingeggs”.

- [Raz-Kids profile](/demand/global-en/brands/raz-kids)
- [Reading Eggs profile](/demand/global-en/brands/reading-eggs)
- [All reading apps worldwide](/demand/global-en/categories/reading-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Raz-Kids or Reading Eggs?

In August 2026, Reading Eggs had more branded searches than Raz-Kids among reading apps worldwide. Reading Eggs was estimated to have 368K branded searches compared to Raz-Kids’ 246K, and held a 33.8% Share of Search versus Raz-Kids’ 22.6%.

## Cite this page

Brandwave. "Raz-Kids vs Reading Eggs: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/raz-kids-vs-reading-eggs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/raz-kids-vs-reading-eggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.