--- title: "Raymond vs Toyota Material Handling: Which is searched more?" description: "Is Raymond or Toyota Material Handling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the High reach forklift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/raymond-forklifts-vs-toyota-material-handling" publisher: "Brandwave" --- # Raymond vs Toyota Material Handling: Which is searched more? Is Raymond or Toyota Material Handling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the High reach forklift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Raymond and Toyota Material Handling - **Competitive set**: High reach forklift brands - **Market**: Global - **Month measured**: Sep 2026 - **Raymond Share of Search**: 7.9% - **Toyota Material Handling Share of Search**: 65.3% ## Is Raymond or Toyota Material Handling more popular in search? - In September 2026, Toyota Material Handling had more branded searches than Raymond among high reach forklift brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Raymond had 5,400. Toyota Material Handling made up 65.3% of all high reach forklift brand searches we track, and Raymond accounted for 7.9%. - Toyota Material Handling was ahead of Raymond in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Raymond’s share of searches among high reach forklift brands worldwide moved from 8.6% to 7.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among high reach forklift brands worldwide moved from 64.2% to 65.3%, and its estimated monthly branded searches moved from 49.3K to 44.4K. ## How did search popularity change for high reach forklift brands worldwide in September 2026? - Estimated monthly branded searches for Raymond worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Raymond estimated searches | Raymond Share of Search | Raymond rank | Toyota Material Handling estimated searches | Toyota Material Handling Share of Search | Toyota Material Handling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 8.6% | 3 | 49.3K | 64.2% | 1 | | Nov 2025 | 5.4K | 8% | 3 | 45.2K | 66.7% | 1 | | Dec 2025 | 4.4K | 7.5% | 4 | 37K | 63.3% | 1 | | Jan 2026 | 5.4K | 7.7% | 3 | 45.2K | 64.1% | 1 | | Feb 2026 | 5.4K | 8% | 3 | 45.2K | 66.7% | 1 | | Mar 2026 | 5.4K | 7.1% | 4 | 49.3K | 65.3% | 1 | | Apr 2026 | 5.4K | 7% | 4 | 51.2K | 66.2% | 1 | | May 2026 | 5.4K | 8% | 3 | 45.2K | 66.8% | 1 | | Jun 2026 | 5.4K | 7.6% | 4 | 45.2K | 63.3% | 1 | | Jul 2026 | 5.4K | 8.5% | 4 | 40.3K | 63.2% | 1 | | Aug 2026 | 5.4K | 7.9% | 4 | 45.2K | 65.8% | 1 | | Sep 2026 | 5.4K | 7.9% | 4 | 44.4K | 65.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Raymond’s and Toyota Material Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Raymond**: Measured on the search term “raymond forklift”. - **Toyota Material Handling**: Measured on the search terms “toyota forklift” and “toyota material handling”, summed into one figure. - [Raymond profile](/demand/global-en/brands/raymond-forklifts) - [Toyota Material Handling profile](/demand/global-en/brands/toyota-material-handling) - [All high reach forklift brands worldwide](/demand/global-en/categories/high-reach-forklift-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Raymond or Toyota Material Handling more popular in search? In September 2026, Toyota Material Handling had more branded searches than Raymond among high reach forklift brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Raymond had 5,400. Toyota Material Handling made up 65.3% of all high reach forklift brand searches we track, and Raymond accounted for 7.9%. ## Cite this page Brandwave. "Raymond vs Toyota Material Handling: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/raymond-forklifts-vs-toyota-material-handling This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/raymond-forklifts-vs-toyota-material-handling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.