---
title: "Rascal and Friends vs Treasures: Which is searched more?"
description: "Which is more popular in search, Rascal and Friends or Treasures? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rascal-and-friends-vs-treasures"
publisher: "Brandwave"
---

# Rascal and Friends vs Treasures: Which is searched more?

Which is more popular in search, Rascal and Friends or Treasures? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rascal and Friends and Treasures
- **Competitive set**: Nappy brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Rascal and Friends Share of Search**: 0.58%
- **Treasures Share of Search**: 0.12%

## Which is more popular in search, Rascal and Friends or Treasures?

- In August 2026, Rascal and Friends had more branded searches than Treasures among nappy brands worldwide. Rascal and Friends was estimated to have 4.4K branded searches compared to Treasures’ 880, and held a 0.58% Share of Search versus Treasures’ 0.12%.
- Rascal and Friends was ahead of Treasures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rascal and Friends’ estimated Share of Search among nappy brands worldwide moved from 1% to 0.58%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 11 months ending August 2026, Treasures’ estimated Share of Search among nappy brands worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 880.

## How did search popularity change for nappy brands worldwide in August 2026?

- Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

## Month by month

| Month | Rascal and Friends estimated searches | Rascal and Friends Share of Search | Rascal and Friends rank | Treasures estimated searches | Treasures Share of Search | Treasures rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 1% | 3 | 880 | 0.11% | 5 |
| Nov 2025 | 8.1K | 1% | 3 | 720 | 0.09% | 5 |
| Dec 2025 | 6.6K | 0.82% | 3 | 720 | 0.09% | 5 |
| Jan 2026 | 6.6K | 0.82% | 3 | 720 | 0.09% | 5 |
| Feb 2026 | 5.4K | 0.76% | 3 | 720 | 0.1% | 5 |
| Mar 2026 | 5.4K | 0.67% | 3 | 720 | 0.09% | 5 |
| Apr 2026 | 5.4K | 0.67% | 3 | 880 | 0.11% | 5 |
| May 2026 | 5.4K | 0.67% | 3 | 720 | 0.09% | 5 |
| Jun 2026 | 4.4K | 0.62% | 3 | 880 | 0.12% | 5 |
| Jul 2026 | 4.4K | 0.62% | 3 | 1K | 0.14% | 5 |
| Aug 2026 | 4.4K | 0.58% | 3 | 880 | 0.12% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rascal and Friends’ and Treasures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rascal and Friends**: Measured on the search term “rascal and friends”.
- **Treasures**: Measured on the search term “treasures nappies”.

- [Rascal and Friends profile](/demand/global-en/brands/rascal-and-friends)
- [Treasures profile](/demand/global-en/brands/treasures)
- [All nappy brands worldwide](/demand/global-en/categories/nappy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rascal and Friends or Treasures?

In August 2026, Rascal and Friends had more branded searches than Treasures among nappy brands worldwide. Rascal and Friends was estimated to have 4.4K branded searches compared to Treasures’ 880, and held a 0.58% Share of Search versus Treasures’ 0.12%.

## Cite this page

Brandwave. "Rascal and Friends vs Treasures: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rascal-and-friends-vs-treasures

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rascal-and-friends-vs-treasures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.