---
title: "Rare Beauty vs Tarte: Which is searched more?"
description: "Which is more popular in search, Rare Beauty or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rare-beauty-vs-tarte"
publisher: "Brandwave"
---

# Rare Beauty vs Tarte: Which is searched more?

Which is more popular in search, Rare Beauty or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rare Beauty and Tarte
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Rare Beauty Share of Search**: 6.3%
- **Tarte Share of Search**: 2.8%

## Which is more popular in search, Rare Beauty or Tarte?

- In September 2026, Rare Beauty had more branded searches than Tarte among makeup and cosmetics brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to Tarte’s 246K, and held a 6.3% Share of Search versus Tarte’s 2.8%.
- The lead changed hands 2 times in the 12 months ending September 2026: Tarte took it in May 2026, Rare Beauty took it in June 2026.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 7.8% to 6.3%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Tarte’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 368K to 246K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
- Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

## Month by month

| Month | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | Tarte estimated searches | Tarte Share of Search | Tarte rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 7.8% | 5 | 368K | 3.5% | 11 |
| Nov 2025 | 1.2M | 6.8% | 4 | 450K | 2.5% | 12 |
| Dec 2025 | 1M | 7.9% | 5 | 368K | 2.9% | 11 |
| Jan 2026 | 823K | 7.7% | 5 | 301K | 2.8% | 14 |
| Feb 2026 | 673K | 7.7% | 5 | 246K | 2.8% | 13 |
| Mar 2026 | 673K | 7.1% | 5 | 301K | 3.2% | 13 |
| Apr 2026 | 673K | 8% | 5 | 201K | 2.4% | 16 |
| May 2026 | 550K | 6.2% | 6 | 673K | 7.5% | 5 |
| Jun 2026 | 450K | 5.8% | 5 | 246K | 3.2% | 13 |
| Jul 2026 | 673K | 8% | 5 | 246K | 2.9% | 13 |
| Aug 2026 | 550K | 6.4% | 5 | 246K | 2.9% | 14 |
| Sep 2026 | 550K | 6.3% | 5 | 246K | 2.8% | 14 |

## How each brand is measured

Brandwave collects information about searches that people make online using Rare Beauty’s and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rare Beauty**: Measured on the search term “rare beauty”.
- **Tarte**: Measured on the search term “tarte”.

- [Rare Beauty profile](/demand/global-en/brands/rare-beauty)
- [Tarte profile](/demand/global-en/brands/tarte)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rare Beauty or Tarte?

In September 2026, Rare Beauty had more branded searches than Tarte among makeup and cosmetics brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to Tarte’s 246K, and held a 6.3% Share of Search versus Tarte’s 2.8%.

## Cite this page

Brandwave. "Rare Beauty vs Tarte: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rare-beauty-vs-tarte

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rare-beauty-vs-tarte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.