---
title: "Rare Beauty vs Sephora Collection: Which is searched more?"
description: "Is Rare Beauty or Sephora Collection more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rare-beauty-vs-sephora-collection"
publisher: "Brandwave"
---

# Rare Beauty vs Sephora Collection: Which is searched more?

Is Rare Beauty or Sephora Collection more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rare Beauty and Sephora Collection
- **Competitive set**: Concealer brush brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Rare Beauty Share of Search**: 53.4%
- **Sephora Collection Share of Search**: 1.8%

## Is Rare Beauty or Sephora Collection more popular in search?

- In September 2026, Rare Beauty had more branded searches than Sephora Collection among concealer brush brands worldwide. Rare Beauty had about 550,000 branded searches, while Sephora Collection had 18,100. Rare Beauty made up 53.4% of all concealer brush brand searches we track, and Sephora Collection accounted for 1.8%.
- Rare Beauty was ahead of Sephora Collection in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among concealer brush brands worldwide moved from 60.4% to 53.4%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Sephora Collection’s share of searches among concealer brush brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

## How did search popularity change for concealer brush brands worldwide in September 2026?

- Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
- Estimated monthly branded searches for Sephora Collection worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Month by month

| Month | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | Sephora Collection estimated searches | Sephora Collection Share of Search | Sephora Collection rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 60.4% | 1 | 22.2K | 1.6% | 6 |
| Nov 2025 | 1.2M | 63.2% | 1 | 27.1K | 1.4% | 6 |
| Dec 2025 | 1M | 60.3% | 1 | 22.2K | 1.3% | 6 |
| Jan 2026 | 823K | 60.5% | 1 | 18.1K | 1.3% | 6 |
| Feb 2026 | 673K | 60.1% | 1 | 14.8K | 1.3% | 6 |
| Mar 2026 | 673K | 58.2% | 1 | 14.8K | 1.3% | 6 |
| Apr 2026 | 673K | 58.1% | 1 | 18.1K | 1.6% | 6 |
| May 2026 | 550K | 53% | 1 | 14.8K | 1.4% | 6 |
| Jun 2026 | 450K | 51.6% | 1 | 14.8K | 1.7% | 6 |
| Jul 2026 | 673K | 59.2% | 1 | 27.1K | 2.4% | 6 |
| Aug 2026 | 550K | 53.4% | 1 | 18.1K | 1.8% | 6 |
| Sep 2026 | 550K | 53.4% | 1 | 18.1K | 1.8% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Rare Beauty’s and Sephora Collection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rare Beauty**: Measured on the search term “rare beauty”.
- **Sephora Collection**: Measured on the search term “sephora collection”.

- [Rare Beauty profile](/demand/global-en/brands/rare-beauty)
- [Sephora Collection profile](/demand/global-en/brands/sephora-collection)
- [All concealer brush brands worldwide](/demand/global-en/categories/concealer-brush-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Rare Beauty or Sephora Collection more popular in search?

In September 2026, Rare Beauty had more branded searches than Sephora Collection among concealer brush brands worldwide. Rare Beauty had about 550,000 branded searches, while Sephora Collection had 18,100. Rare Beauty made up 53.4% of all concealer brush brand searches we track, and Sephora Collection accounted for 1.8%.

## Cite this page

Brandwave. "Rare Beauty vs Sephora Collection: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rare-beauty-vs-sephora-collection

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rare-beauty-vs-sephora-collection. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.