---
title: "Rare Beauty vs Real Techniques: Which is searched more?"
description: "Which is more popular in search, Rare Beauty or Real Techniques? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rare-beauty-vs-real-techniques"
publisher: "Brandwave"
---

# Rare Beauty vs Real Techniques: Which is searched more?

Which is more popular in search, Rare Beauty or Real Techniques? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rare Beauty and Real Techniques
- **Competitive set**: Concealer brush brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Rare Beauty Share of Search**: 54.4%
- **Real Techniques Share of Search**: 6%

## Which is more popular in search, Rare Beauty or Real Techniques?

- In September 2026, Rare Beauty had more branded searches than Real Techniques among concealer brush brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to Real Techniques’ 60.5K, and held a 54.4% Share of Search versus Real Techniques’ 6%.
- Rare Beauty was ahead of Real Techniques in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among concealer brush brands worldwide moved from 61.4% to 54.4%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Real Techniques’ estimated Share of Search among concealer brush brands worldwide moved from 5.5% to 6%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for concealer brush brands worldwide in September 2026?

- Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
- Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

## Month by month

| Month | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | Real Techniques estimated searches | Real Techniques Share of Search | Real Techniques rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 61.4% | 1 | 74K | 5.5% | 5 |
| Nov 2025 | 1.2M | 64.1% | 1 | 110K | 5.8% | 5 |
| Dec 2025 | 1M | 61.1% | 1 | 110K | 6.7% | 5 |
| Jan 2026 | 823K | 61.3% | 1 | 74K | 5.5% | 5 |
| Feb 2026 | 673K | 60.9% | 1 | 60.5K | 5.5% | 5 |
| Mar 2026 | 673K | 59% | 1 | 60.5K | 5.3% | 5 |
| Apr 2026 | 673K | 59% | 1 | 60.5K | 5.3% | 5 |
| May 2026 | 550K | 53.8% | 1 | 60.5K | 5.9% | 5 |
| Jun 2026 | 450K | 52.5% | 1 | 49.5K | 5.8% | 5 |
| Jul 2026 | 673K | 60.7% | 1 | 60.5K | 5.5% | 5 |
| Aug 2026 | 550K | 54.4% | 1 | 60.5K | 6% | 5 |
| Sep 2026 | 550K | 54.4% | 1 | 60.5K | 6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Rare Beauty’s and Real Techniques’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rare Beauty**: Measured on the search term “rare beauty”.
- **Real Techniques**: Measured on the search term “real techniques”.

- [Rare Beauty profile](/demand/global-en/brands/rare-beauty)
- [Real Techniques profile](/demand/global-en/brands/real-techniques)
- [All concealer brush brands worldwide](/demand/global-en/categories/concealer-brush-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rare Beauty or Real Techniques?

In September 2026, Rare Beauty had more branded searches than Real Techniques among concealer brush brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to Real Techniques’ 60.5K, and held a 54.4% Share of Search versus Real Techniques’ 6%.

## Cite this page

Brandwave. "Rare Beauty vs Real Techniques: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rare-beauty-vs-real-techniques

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rare-beauty-vs-real-techniques. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.