--- title: "Rapha vs Troy Lee Designs: Which is searched more?" description: "Is Rapha or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rapha-vs-troy-lee-designs" publisher: "Brandwave" --- # Rapha vs Troy Lee Designs: Which is searched more? Is Rapha or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rapha and Troy Lee Designs - **Competitive set**: Mountain bike clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Rapha Share of Search**: 0.2% - **Troy Lee Designs Share of Search**: 23.1% ## Is Rapha or Troy Lee Designs more popular in search? - In September 2026, Troy Lee Designs had more branded searches than Rapha among mountain bike clothing brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Rapha had 530. Troy Lee Designs made up 23.1% of all mountain bike clothing brand searches we track, and Rapha accounted for 0.2%. - Troy Lee Designs was ahead of Rapha in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rapha’s share of searches among mountain bike clothing brands worldwide moved from 0.28% to 0.2%, and its estimated monthly branded searches moved from 800 to 530. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands worldwide moved from 21.5% to 23.1%, and its estimated monthly branded searches held steady at 60.5K. ## Top mountain bike clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Troy Lee Designs was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rapha was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Troy Lee Designs was listed before Rapha in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Troy Lee Designs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Endura | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Rapha | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Leatt | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Mons Royale | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about mountain bike clothing brands - Asked ChatGPT "Which mountain bike clothing brand should I buy?": 1. Fox Racing, 2. Troy Lee Designs, 3. POC, 4. Rapha, 5. Endura - Asked ChatGPT "What are the best mountain bike clothing brands?": 1. Fox Racing, 2. Troy Lee Designs, 3. POC, 4. Endura, 5. Rapha - Asked ChatGPT "What's the best mountain bike clothing brand for wet trail riding?": 1. Endura, 2. Fox Racing, 3. Rapha, 4. Leatt - Searched Google, AI Overview "mountain bike clothing brands": 1. Fox Racing, 2. Endura, 3. Troy Lee Designs, 4. Leatt - Searched Google, AI Overview "mtb jerseys": 1. Fox Racing, 2. Troy Lee Designs, 3. Mons Royale Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mountain bike clothing brands worldwide in September 2026? - In September 2026, Troy Lee Designs lost share of searches among mountain bike clothing brands worldwide, from 24.5% to 23.1%. - Estimated monthly branded searches for Rapha worldwide fell 33.8% over 12 measured months, from 800 to 530 in September 2026. ## Month by month | Month | Rapha estimated searches | Rapha Share of Search | Rapha rank | Troy Lee Designs estimated searches | Troy Lee Designs Share of Search | Troy Lee Designs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 800 | 0.28% | 7 | 60.5K | 21.5% | 2 | | Nov 2025 | 760 | 0.24% | 7 | 60.5K | 19.4% | 2 | | Dec 2025 | 620 | 0.23% | 7 | 49.5K | 18.5% | 2 | | Jan 2026 | 530 | 0.21% | 7 | 49.5K | 19.4% | 2 | | Feb 2026 | 490 | 0.19% | 7 | 60.5K | 23.9% | 2 | | Mar 2026 | 690 | 0.22% | 7 | 74K | 23.9% | 2 | | Apr 2026 | 850 | 0.29% | 7 | 60.5K | 20.9% | 2 | | May 2026 | 910 | 0.3% | 7 | 60.5K | 20.1% | 3 | | Jun 2026 | 600 | 0.21% | 7 | 60.5K | 21.4% | 2 | | Jul 2026 | 600 | 0.23% | 7 | 60.5K | 23% | 2 | | Aug 2026 | 600 | 0.2% | 7 | 74K | 24.5% | 2 | | Sep 2026 | 530 | 0.2% | 7 | 60.5K | 23.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Rapha’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rapha**: Measured on the search terms “rapha mtb” and “rapha trail”, summed into one figure. - **Troy Lee Designs**: Measured on the search term “troy lee designs”. - [Rapha profile](/demand/global-en/brands/rapha) - [Troy Lee Designs profile](/demand/global-en/brands/troy-lee-designs) - [All mountain bike clothing brands worldwide](/demand/global-en/categories/mountain-bike-clothing-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rapha or Troy Lee Designs more popular in search? In September 2026, Troy Lee Designs had more branded searches than Rapha among mountain bike clothing brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Rapha had 530. Troy Lee Designs made up 23.1% of all mountain bike clothing brand searches we track, and Rapha accounted for 0.2%. ## Cite this page Brandwave. "Rapha vs Troy Lee Designs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rapha-vs-troy-lee-designs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rapha-vs-troy-lee-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.