---
title: "Rapala vs Savage Gear: Which is searched more?"
description: "Which is more popular in search, Rapala or Savage Gear? Compare estimated monthly branded-search demand and Share of Search inside the Fishing lures set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rapala-vs-savage-gear"
publisher: "Brandwave"
---

# Rapala vs Savage Gear: Which is searched more?

Which is more popular in search, Rapala or Savage Gear? Compare estimated monthly branded-search demand and Share of Search inside the Fishing lures set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rapala and Savage Gear
- **Competitive set**: Fishing lures
- **Market**: Global
- **Month measured**: Aug 2026
- **Rapala Share of Search**: 45.6%
- **Savage Gear Share of Search**: 27.2%

## Which is more popular in search, Rapala or Savage Gear?

- In August 2026, Rapala had more branded searches than Savage Gear among fishing lures worldwide. Rapala was estimated to have 74K branded searches compared to Savage Gear’s 44.1K, and held a 45.6% Share of Search versus Savage Gear’s 27.2%.
- The lead changed hands once in the 11 months ending August 2026: Rapala took it in December 2025.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide moved from 36.3% to 45.6%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Savage Gear’s estimated Share of Search among fishing lures worldwide moved from 39% to 27.2%, and its estimated monthly branded searches moved from 64.9K to 44.1K.

## How did search popularity change for fishing lures worldwide in August 2026?

- In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 22.9% to 27.2%.
- In August 2026, Rapala lost estimated Share of Search among fishing lures worldwide, from 47% to 45.6%.

## Month by month

| Month | Rapala estimated searches | Rapala Share of Search | Rapala rank | Savage Gear estimated searches | Savage Gear Share of Search | Savage Gear rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 36.3% | 2 | 64.9K | 39% | 1 |
| Nov 2025 | 60.5K | 38.5% | 2 | 64.1K | 40.8% | 1 |
| Dec 2025 | 60.5K | 41.4% | 1 | 53.1K | 36.3% | 2 |
| Jan 2026 | 49.5K | 40.3% | 1 | 35.5K | 28.9% | 2 |
| Feb 2026 | 49.5K | 42.1% | 1 | 30.7K | 26.1% | 2 |
| Mar 2026 | 60.5K | 38.3% | 1 | 38.5K | 24.4% | 2 |
| Apr 2026 | 60.5K | 40.9% | 1 | 36K | 24.3% | 2 |
| May 2026 | 74K | 42.3% | 1 | 43.4K | 24.8% | 2 |
| Jun 2026 | 74K | 42.1% | 1 | 43.4K | 24.7% | 2 |
| Jul 2026 | 74K | 47% | 1 | 36K | 22.9% | 2 |
| Aug 2026 | 74K | 45.6% | 1 | 44.1K | 27.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rapala’s and Savage Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rapala**: Measured on the search term “rapala”.
- **Savage Gear**: Measured on the search terms “savage gear” and “savage gear lures”, summed into one figure.

- [Rapala profile](/demand/global-en/brands/rapala)
- [Savage Gear profile](/demand/global-en/brands/savage-gear)
- [All fishing lures worldwide](/demand/global-en/categories/fishing-lures): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rapala or Savage Gear?

In August 2026, Rapala had more branded searches than Savage Gear among fishing lures worldwide. Rapala was estimated to have 74K branded searches compared to Savage Gear’s 44.1K, and held a 45.6% Share of Search versus Savage Gear’s 27.2%.

## Cite this page

Brandwave. "Rapala vs Savage Gear: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rapala-vs-savage-gear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rapala-vs-savage-gear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.