--- title: "Rao's vs Swanson: Which is searched more?" description: "Is Rao's or Swanson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rao-s-vs-swanson" publisher: "Brandwave" --- # Rao's vs Swanson: Which is searched more? Is Rao's or Swanson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rao's and Swanson - **Competitive set**: Soup and stock brands - **Market**: Global - **Month measured**: Sep 2026 - **Rao's Share of Search**: 10.9% - **Swanson Share of Search**: 1.2% ## Is Rao's or Swanson more popular in search? - In September 2026, Rao's had more branded searches than Swanson among soup and stock brands worldwide. Rao's had about 110,000 branded searches, while Swanson had 12,100. Rao's made up 10.9% of all soup and stock brand searches we track, and Swanson accounted for 1.2%. - Rao's was ahead of Swanson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rao's’ share of searches among soup and stock brands worldwide moved from 13.1% to 10.9%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Swanson’s share of searches among soup and stock brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top soup and stock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swanson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rao's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rao's and Swanson were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kitchen Basics | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Swanson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rao's | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pacific Foods | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Campbell's | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Better Than Bouillon | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Maggi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Continental | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup and stock brands - Asked ChatGPT "Which soup or stock brand should I buy?": 1. Kitchen Basics, 2. Swanson, 3. Pacific Foods - Asked ChatGPT "What are the best soup and stock brands?": 1. Rao's, 2. Swanson, 3. Better Than Bouillon, 4. Kitchen Basics, 5. Pacific Foods, 6. Campbell's - Asked ChatGPT "What's the best soup or stock brand for easy cooking?": 1. Kitchen Basics, 2. Swanson, 3. Pacific Foods, 4. Better Than Bouillon, 5. Campbell's - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Rao's, 3. Pacific Foods - Searched Google, AI Overview "best soup mix": named none of the brands we track Not named in any answer: Maggi and Continental. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for soup and stock brands worldwide in September 2026? - In September 2026, Rao's lost share of searches among soup and stock brands worldwide, from 13.6% to 10.9%. - In September 2026, Swanson lost share of searches among soup and stock brands worldwide, from 1.8% to 1.2%. ## Month by month | Month | Rao's estimated searches | Rao's Share of Search | Rao's rank | Swanson estimated searches | Swanson Share of Search | Swanson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 13.1% | 3 | 14.8K | 1.4% | 5 | | Nov 2025 | 135K | 7.6% | 3 | 22.2K | 1.3% | 5 | | Dec 2025 | 110K | 9.4% | 3 | 27.1K | 2.3% | 5 | | Jan 2026 | 135K | 12.1% | 3 | 27.1K | 2.4% | 5 | | Feb 2026 | 110K | 11.7% | 3 | 22.2K | 2.4% | 5 | | Mar 2026 | 110K | 10.8% | 3 | 18.1K | 1.8% | 5 | | Apr 2026 | 110K | 12.3% | 3 | 12.1K | 1.3% | 5 | | May 2026 | 110K | 11.3% | 3 | 18.1K | 1.9% | 5 | | Jun 2026 | 110K | 12.7% | 3 | 12.1K | 1.4% | 5 | | Jul 2026 | 110K | 12.6% | 3 | 14.8K | 1.7% | 5 | | Aug 2026 | 135K | 13.6% | 3 | 18.1K | 1.8% | 5 | | Sep 2026 | 110K | 10.9% | 3 | 12.1K | 1.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Rao's’ and Swanson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rao's**: Measured on the search terms “rao s” and “raos”, summed into one figure. - **Swanson**: Measured on the search term “swanson broth”. - [Rao's profile](/demand/global-en/brands/rao-s) - [Swanson profile](/demand/global-en/brands/swanson) - [All soup and stock brands worldwide](/demand/global-en/categories/soup-and-stock-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rao's or Swanson more popular in search? In September 2026, Rao's had more branded searches than Swanson among soup and stock brands worldwide. Rao's had about 110,000 branded searches, while Swanson had 12,100. Rao's made up 10.9% of all soup and stock brand searches we track, and Swanson accounted for 1.2%. ## Cite this page Brandwave. "Rao's vs Swanson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rao-s-vs-swanson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rao-s-vs-swanson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.